Entrepreneurs with a handful of sales channels know that they must find ways to use their time the most effectively. This can be a struggle when just beginning, and even as the enterprise stabilizes and gains strength. After all, with multichannel retail it is going to come down to the management of inventory, ordering, shipping, and service. There is also the marketing, the upkeep of the website and online presence, and even social media to consider.
In the midst of it all, the entrepreneur may also want to grow the business, actually participate in the creation of products sold or lines chosen for sale, and yet the many demands can make it almost impossible. This is why it is best to look for resources to fit your needs, and key among them is Amazon seller software.
No Doubt…Amazon is a Marketing Giant
With more than $14 billion in sales in 2013, you need to sell through Amazon. (Briggs, 2014) Let’s not skip to the details and ignore some substantial facts though. For one thing, Amazon does actually offer a complete sales solution without the need for third party software or services. However, though their framework is very well thought out and designed for relative ease of use, it is good for the small and single-channel seller.
Even then, the platform is not all that efficient. There are few options for batch changes, automated behaviors, and competitiveness. Case in point would be the simple fact that Amazon allows shoppers to sort products by price, and this can cause your listings to drop out of sight based on the search criteria. To balance out this discrepancy, you can use comprehensive Amazon seller software that automatically adjusts to pricing conditions.
Just think about the other ways that Amazon itself seems to be so functional and convenient, and yet is a bit of a letdown. The multichannel sellers mentioned earlier are another ideal case in point. As already explained, it may or may not be to your advantage to use Amazon seller software if the site is your only, exclusive way of selling. The fact of the matter, though, is that very few online entrepreneurs limit themselves to that single site and its limited resources – even if the audience is global.
What if you sell on eBay, Etsy, and Newegg, as well as through your eCommerce website and your Facebook page? How are you supposed to manage the inventory across all these channels in a timely or realistic manner? A simple and straightforward solution would begin with the use of Amazon seller software and multichannel services.
How to Combine the Power of Amazon Seller Software With Other Services
For example, you could align your business with an all in one provider of eCommerce solutions and channel targeted software. This would include Amazon seller software in addition to other solutions. You would then be able to quickly and easily enter data relating to all of your merchandise and manage everything from a single, convenient screen. So, you list a product at a competitive price on Amazon but notice that it is now going down a bit in price. You could choose to automatically decrease your prices in Amazon or across all channels, and with the click of a mouse. You could generate reports to show if this choice yielded more sales and how it affected the bottom line.
Of course, these examples focused purely on inventory and pricing. The rest of the story includes the ways that this software supports fast and efficient shipping or returns, optimizes your sales funnel, and more.
Using Amazon seller software is a wise choice for the busy or startup entrepreneur who will sell across multiple channels and who wants to save time and money while performing at optimal levels.
Briggs, Bill. Small retailers reap the benefits of selling on Amazon, but challenges remain. InternetRetailer. 2014. http://www.internetretailer.com/2014/02/14/small-retailers-reap-benefits-selling-amazon