A successful entrepreneur had this to say about her company’s success on Amazon: It “is about traffic…you need something unique that will show up in their searches, so…build up respectable SEO (search engine optimization).” (Konrad, 2013)
SEO, of course, is something that happens outside of Amazon and is the result of many things that culminate in your site, or your sales channel listings, ranking high in any set of search engine results. This is a very difficult thing to achieve due to competition, the constant demands of SEO (including new and authoritative blogs and materials appearing on your primary site all of the time), and the differences in the needs of your audience.
As a simple example, you may have an eCommerce website through which clients can directly buy products, you might also have an Amazon store, listings on eBay, a shop on your Facebook page, and more. Trying to get traffic to any of these locations can prove remarkably difficult simply because you are not sure about the best words, keywords, images, and terms to use. And so, as that successful business woman suggests – you start with good SEO for your eCommerce website.
After that? This is the moment when your Amazon seller software can be of tremendous value. You do that tough, initial legwork and establish good search engine results for your primary website or eCommerce channel. You then take the successful elements from this site and integrate it across all channels, including through the use of the Amazon seller software.
Inputting all of this successful data will already set you apart from your competition, because your site is standing apart from the rest to begin with. Your site is not mixed in with the pool of others in the same market, but is already ranking highly. However, there is something more to consider, and that is the overall appearance of your offerings in comparison to others.
Use the Simplicity of Amazon Seller Software
If you want to stand apart from the crowd of other retailers on Amazon you can use the integrated Amazon seller software to transfer over the strongest elements from your eCommerce channel.
As an example, let’s say that you sell specialty socks. There are a few others selling identical items as yours, but you have taken the time to build up your SEO and are now appearing within the first two pages of most search engine results. Already you will have a favorable stance in the market, but you can then take all of the terms, unique photos, and other winning elements and integrate them with your Amazon seller software.
When someone types in the search terms on Amazon, the socks from the other vendors will appear, but most likely with the same and repetitive photos and identical descriptions as everyone else – except you. Your unique marketing text and imagery will appear with theirs, and will be easily distinguished. Since you are already getting a lot of traffic outside of this channel, the same results should be easy to achieve within Amazon.
The remarkable thing is that you would be able to activate this integration with just a few clicks. No extensive page building, product creation, or other laborious efforts would be demanded. Instead, you simply include the Amazon sales channel in with any other integrated channels in your multichannel management software or service.
This is a key issue – integration. You can find independent Amazon seller software, but you will enjoy more effectiveness when it can integrate with tasks done on the eCommerce site and across all sales channels.
Consider Amazon seller software a major tool once you have done some SEO. Use the best elements from your SEO in Amazon, and you will see immediate success.
Konrad, Alex. A Seller’s Guide To Amazon: Brand Secrets From Hint Water’s Techie CEO. Forbes. 2013.