It should go without saying that social media is here to stay and is only becoming more influential. Once, it used to be that every company out there needed a website if they wanted a shot at staying competitive. Now, the same can be said for a social media presence. If you run an eCommerce site, social media is even more important as you probably lack any physical presence to interact with your customers. Therefore, it pays to know how to best integrate social links whenever possible.
Fortunately, most CMS and email platforms have made this is extremely easy. The majority offer social media buttons you can simply move into the design or copy (for example, WordPress has plugins for all the social media platforms). Readers or visitors who want to find you on social media just click on the button they’re curious about and are taken there. This is a great way to get more followers, friends, fans, connections, etc.
A similar option you can also use is adding a “share” option to your emails and pages. Place it prominently so people have a convenient option for sharing your work. All they have to do is click on the relevant social media button to share your information with all their connections. You can’t buy that kind of exposure. In the past, people would have to send out a link to individuals or make an email list. Now a whole new market is literally a click or two away.
If it’s appropriate, you can also add a news ticker of sorts to your website that will display recent social media activity. Many websites have this for Twitter, for example. So someone may be reading your blog when they notice a recent tweet that catches their eye.
Now a couple of points about using these options constructively. First, be sure you’re keeping any buttons you incorporate up-to-date. Social media changes regularly; if you don’t modify your options along with it, they most likely won’t work. Also, you’ll look irrelevant.
Secondly, these social media options are great, but adding buttons and tickers won’t do much if you have nothing worth sharing or following you for. These benefits should motivate you to produce better copy, create better webpages, etc. Otherwise, social media can be a pretty lonely place for your website.
Use the above tactics to make sure your website is getting everything it can from social media. However, don’t forget what’s important; social media is no silver bullet.