Sunday is the most popular day for Mobile Shoppers in the US and Friday generates the least traffic, according a recent study by Opera Media Works. The firm says that ‘Unlike desktop traffic to e-commerce sites, which tends to peak on Mondays and remains stronger during weekdays than on weekends, mobile shopping traffic is highly concentrated on Sundays’. Opera further noted that ‘one possible explanation is that many consumers use their mobile devices to browse products over the weekend, then revisit and purchase when they return to their desks on Monday. The day with the lowest mobile shopping traffic is Friday.’
In the report conducted between November 2013 and October 2014, Amazon lead the way with a 36.3% U.S. market share, followed by eBay at 16%. Larry Moores, Vice President for Consumer Mobile Reporting and Analytics at Opera, says that ‘online shopping has become a major force in global markets. And, with the holiday shopping season upon us in the United States, we see mobile’s share of that market accelerating.’
Many of our recent posts here at Appath have focused around the growth of mobile in ecommerce, so we’re delighted to see more studies being conducted in the area and providing key insights for ecommerce retailers to stay ahead!
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