So you’re working on your SEO ranking but it’s taking time, and you don’t have time. This is where Google Adwords comes into play. Paid search can lead to a massive increase in traffic to your store, but if it’s not done right it can sometimes cost more than it’s delivering. However, by following these simple steps, we will get you started on the road to PPC (that’s ‘pay per click’) success in no time!
1. Choose your campaign type and name
Select your Geographic location: decide what area you want to target by clicking ‘let me choose’ and searching for the area.
Set your bid strategy and budget: you can choose from manual or automatic options here. We suggest starting off with selecting the ‘I’ll manually set my bids for clicks’ option as this gives you more control and insight into how Adwords works. Your daily budget is the maximum that Google is allowed to charge you daily, it’s important to be conservative with this at first so that there’s room for error without disastrous consequences. You can always come back and increase it further down the line.
2. Create a group and write your first advert
Try to include your keywords in your headline when you can as this is proven to generate more clicks. Use the second line and third lines to describe a benefit and feature of your business. Your destination URL goes on the last line and you can use a tracking link here.
3. Insert your keywords into the keyword field
The most important thing here is to speak your customer language. Think about the words your customers are likely to use, i.e. with regards to footwear, your UK customers might search for ‘runners’ as opposed to your US customers who may search for ‘trainers’. It’s not advisable to ambush this field at the beginning, it’s best to start with a testing a few keywords and work from there.
4. Set your default bid (the max you’ll pay per click)
This one is pretty self explanatory, your bid will vary depending on your business.
5. Enter your billing information.
Once you’ve done this, your ads will display immediately.
6. Review and Revise
It’s important to constantly and consistently track, review and revise your campaigns to ensure you’re investing in the right search terms. It might take a few tries to get it right, but once you do it will simply become a daily routine and an integral part of your marketing campaign.
Good Luck! And remember if you need any advice, just #askappath !