Online Inventory & Order Management Software for Amazon & Ebay Multichannel Sellers

Google Adwords Launches ‘Store Visits’ Metric

by | Ecommerce News & Trends |

Google yesterday announced the launch of its new ‘Store Visits’ metric which will be an additional feature to the Estimated Total Conversions function developed last year.  eCommerce is a vastly growing industry, yet around 95% of transactions still occur in store, and the gap in analysis between online browsing and in-store purchase has become a massive issue for retailers in measuring the success of their online activity. There is often a large discrepancy between a stores online traffic and … [Read more...]

How to Set Up your First Google Adwords Campaign

by | Ecommerce Marketing |

  So you’re working on your SEO ranking but it’s taking time, and you don’t have time. This is where Google Adwords comes into play. Paid search can lead to a massive increase in traffic to your store, but if it’s not done right it can sometimes cost more than it’s delivering. However, by following these simple steps, we will get you started on the road to PPC (that’s ‘pay per click’) success in no time! 1. Choose your campaign type and name Select your Geographic location: decide what … [Read more...]