It looks like the record breaking didn’t end with the weekend, as comScore figures have revealed that Cyber Monday sales went over the $2 billion mark for the first time. With a 17% increase on 2013, Cyber Monday has set two new records; not only is it the only Cyber Monday to surpass the $2 billion mark, it’s also the biggest spending day in ecommerce history. comScore Chairman emeritus, Gian Fulgoni, silenced critics upon release of the figures, saying ‘any notion that Cyber Monday is … [Read more...]
Over 50% of Black Friday Weekend Shoppers Lost At Check-Out
Only 2 in 5 US customers completed the online checkout process over the holiday weekend, according to stats from Analytics start up Formisimo. Despite the great online offers available, the numbers show that companies are losing frustrated customers due to a complicated checkout process. The UK and Europe also suffered high drop off rates with 70% of UK customers abandoning the shopping cart just before completion, and the worst culprit in Europe was France - which saw only 24% of shoppers … [Read more...]
Thanksgiving eCommerce Sales Trump 2013 Figures
It will come as no surprise that comScore findings show this year’s Thanksgiving and Black Friday Sales have surpassed last year’s figures. Thanksgiving Day Sales went over the 1billion mark for the first time with a 32% jump to 1.01 billion, and Black Friday swam past last year’s figure by 26%, when it hit 1.51billion. With the two days combined, the total spend this year was 2.51billion, which trumps the 1.96billion figure from 2013. In light of this record breaking weekend, comScore is … [Read more...]
Twitter Launches New eCommerce Feature
In the midst of the biggest eCommerce weekend of the year, Twitter has unveiled a new feature called 'Twitter Offers'. This follows the launch of the ‘Buy Now’ button a few months ago, which enables merchants to sell directly on Twitter via a tweet. In a blog post yesterday, Twitter explained that it aims to test and explore ‘how advertisers connect with consumers on Twitter and convert them to loyal customers.’ The new Twitter Offers can be used in store, on the web or via a mobile device, … [Read more...]
Black Friday Weekend Kicks Off Early With Pre-Thanksgiving Sales Up over 19%
With still a few days to go, many online retailers have decided to go for a headstart on Black Friday Weekend, with massive discounts now available in stores such as Amazon, Walmart, and Target –with other outlets joining them by the minute. You know that once Amazon does it, everyone will do it! Sales are up an impressive 19% on last year, with mobile traffic doubling from 24.4 to 48.5%! We created this post for you guys last week about mobile optimization for this very reason...we knew the … [Read more...]

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