Online Inventory & Order Management Software for Amazon & Ebay Multichannel Sellers

Major Alibaba Security Flaw Put Merchants In Danger

by | Ecommerce News & Trends |

A security flaw in Alibaba’s international e-commerce site which put merchants at serious risk has been identified by an Israeli security firm. Alibaba's growing English language site ‘AliExpress’ serves a number of foreign markets including the US, Russia and Brazil; however in late October, research from AppSec Labs found a vulnerability allowing for the hijacking of merchant accounts. According to AppSec founder Erez Metula, the potential security breach would have allowed the attacker to … [Read more...]

6 Key Steps to Identify your Target Audience

by | Ecommerce Marketing |

Watch any entrepreneur/start up related show and all you’ll hear is ‘niche, niche, niche’. You have to have one, it’s that simple. The world is too big and you’re just too small to target every single person who ‘might’ have an interest in your business, at least to start off with. So you need to identify the people who WILL, you need to find the customers who are already looking for you. You need to be relevant, interesting and most of all...visible. In targeting a specific market, you’re … [Read more...]

Ve Spends $12m to Buy GDM Digital

by | Ecommerce News & Trends |

Ve, a UK based eCommerce conversion company , has bought out the digital advertising company GDM Digital in a $12 million deal, it has been revealed this morning. This heftily priced acquisition of GDM is a further indication of Ve's growing interest in digital advertising. This deal moves their client base north of 6,000 online companies. GDM, who currently have firms like Microsoft, Coral, IBM and Audi on their books, will be absorbed completely by Ve, who will be retaining all 42 GDM … [Read more...]

Appath Top Tips for eCommerce Success

by | Ecommerce Business Tips |

Ask Appath - Our Top Tips for eCommerce Success Here at Appath, we are often contacted by new start ups seeking advice with regards to their eCommerce management and production. In this post, I’ve collated 3 of the most frequently asked questions, along with our professional advice and guidance on each issue. If you would like us to address a query specific to your business (completely free of charge), please don’t hesitate to contact us via the comments section.  How do I promote my … [Read more...]