Online Inventory & Order Management Software for Amazon & Ebay Multichannel Sellers

Nick Vujicic And The Path To Success

by | Ecommerce Inspiration |

If ever there was a real 'meta-human', it's got to be Nick Vujicic. This best-selling author and motivational speaker has overcome suffering that most people couldn't even imagine, and that's exactly why we believe in him. Vujicic was born without limbs. He has never experienced what it's like to hold his child in his arms or embrace his wife, however through his passion and his zest for life despite all obstacles - he embraces the world. The key to Vujicic's strong sense of self may be due to … [Read more...]

Ask Appath: Your eCommerce Questions Answered!

by | Ecommerce Business Tips |

We had a few interesting questions pop up this week... How do I know there is a demand for my product? I mean, I think it’s great, but I’d rather not wait 6 months to find out that nobody else does! You’re right not to invest time and money into something until you’re pretty sure it’ll work, but it’s also important to realize that you can never be certain. It’s a risk, and some of the best things you achieve in this life usually start off that way. That said, it’s best to start off close to … [Read more...]

How to Build Your Online Store

by | Ecommerce Business Tips |

  You have a few options on this one, you can go down the route of customizing your own site or you can work with a vendor such as Shopify. Here at Appath, we love the real feeling of ownership that you get from building your store from scratch, so I’ve put together a step by step process to help you on the way to doing just that. Step 1 Create a business plan. I’ll assume you have this already done if you’re researching eCommerce options, however if you do need any assistance with this … [Read more...]

Are you really SELLING your product?

by | Ecommerce Marketing |

  Simply listing a product on your website isn’t going to cut it; you need to sell it on the features and benefits it will provide to your customer.  This is a sales process that has been successful since the dawn of time, from street vendors to telemarketers. Personally, I love window shopping and I’ll often walk around for hours simply ‘looking’ at nice things, but I rarely find the temptation to buy unless I’m presented with two scenarios: I have an actual need for the product, … [Read more...]

Rules Were Meant to Be Questioned: How Being Different Can Benefit Your Company

by | Ecommerce Inspiration |

    I’ve mentioned my apprehension toward business “rules” or “laws” before but I didn't really explain why I feel this way. When businesses base all of their decisions on another company’s business model, they ignore the personalization that is necessary for growth. What works for your store is not going to be exactly the same for your neighbors store. Which makes sense right? Even seemingly similar businesses who are equally successful have differences between them. What's … [Read more...]

Entrepreneurship Calling: How to Live Your Life The Way You Want & Make It Work

by | Ecommerce Inspiration |

Sometimes, the nights just seem to go too long. Even the ceiling isn’t visible in dark, winter nights, as you look up to it wondering if you are doing it right. Am I in this for the long haul? Is this really what I had set out to do? I don’t care what I was taught in school and college. I respect what my parents thought or planned for me but I live my life; not theirs. If I am happy, I assume that’s pretty much what they want from me. We all go through these thoughts. We more or less have … [Read more...]