by | Ecommerce Business Tips |
With recent insurgence of cyber attacks, online security has become hot topic within the ecommerce market, so we've put together these Top 3 Cyber Security Tips to protect your ecommerce business in 2015. … [Read more...]
by | Ecommerce Marketing |
Watch any entrepreneur/start up related show and all you’ll hear is ‘niche, niche, niche’. You have to have one, it’s that simple. The world is too big and you’re just too small to target every single person who ‘might’ have an interest in your business, at least to start off with. So you need to identify the people who WILL, you need to find the customers who are already looking for you. You need to be relevant, interesting and most of all...visible. In targeting a specific market, you’re … [Read more...]
by | Ecommerce Business Tips |
With Black Friday and Cyber Monday just around the corner, your website will need to be at the top of its game. With that in mind, we've put together our Top Three Tips to make sure your website's design and infrastructure is in tip top shape coming into the holidays. … [Read more...]
by | Ecommerce Business Tips |
We had a few interesting questions pop up this week... How do I know there is a demand for my product? I mean, I think it’s great, but I’d rather not wait 6 months to find out that nobody else does! You’re right not to invest time and money into something until you’re pretty sure it’ll work, but it’s also important to realize that you can never be certain. It’s a risk, and some of the best things you achieve in this life usually start off that way. That said, it’s best to start off close to … [Read more...]
by | Ecommerce Business Tips |
You have a few options on this one, you can go down the route of customizing your own site or you can work with a vendor such as Shopify. Here at Appath, we love the real feeling of ownership that you get from building your store from scratch, so I’ve put together a step by step process to help you on the way to doing just that. Step 1 Create a business plan. I’ll assume you have this already done if you’re researching eCommerce options, however if you do need any assistance with this … [Read more...]
by | Ecommerce Marketing |
Simply listing a product on your website isn’t going to cut it; you need to sell it on the features and benefits it will provide to your customer. This is a sales process that has been successful since the dawn of time, from street vendors to telemarketers. Personally, I love window shopping and I’ll often walk around for hours simply ‘looking’ at nice things, but I rarely find the temptation to buy unless I’m presented with two scenarios: I have an actual need for the product, … [Read more...]
by | Ecommerce Inspiration |
Not everyone is made out to be an entrepreneur. It takes a lot to start out on your own and if you didn’t know any better – and if you aren’t prepared – you would not want to do it unless you are sure. We admit that entrepreneurship calls for a lot of things but most importantly, it calls for passion. You might wonder why we mention passion -- it’s because passion rules your future. It’s that one power you can develop that can fuel you through the vicissitudes of entrepreneurship. … [Read more...]
