Every writer has experienced this dreaded ‘blank’ headspace at some point; you’re sitting at your desk, ready to go, and....’nothing’. So what do you do? Well the good news is that your creativity isn’t gone forever; it’s just taking a breather – which is sometimes the best thing for you to do also. Here are a few tips to help you out! Exercise. Go for a walk or a run, or simply bang out a few push ups in your living room, whatever works for you! Relocate. Don’t panic, I’m not talking about … [Read more...]
Top 3 Social Media No-No’s That You Need To Stop Doing Right Now
I see a ton of red flags pop up daily when it comes to social media management, but these are definitely at the top of the list. So if you get a handle on the points I’ve outlined here, you’ll soon have a much better handle on your whole social media marketing process! Shilling - in every single tweet. Stop. Stop it now. This is social suicide for any brand and is guaranteed to lose you followers, not to mention making you extremely unattractive to everyone else. No-one likes a narcissist; your … [Read more...]
5 Tips to Give Your Content a Facelift For 2015
We believe that in order to be fresh, engaging and relevant, it's important to give your content a makeover every now and then. So here are a few tips to get you started! Keywords are important, but... for the sake of the sanity for your reader – do not use them to clutter up every single sentence! What’s the point in making your content visible if it’s not readable? Your content should be interesting and seem natural, not like it’s been regurgitated from the mouth of a spam-bot. Stay … [Read more...]
The Hootsuite Vs Buffer Debate
One of the most ongoing debates in social media history circles around these two management tools, but the online community remains divided on which provides the best service. Recently, I decided to give Hootsuite a go, but having encountered some issues with the service – I went back to Buffer with my tail between my legs. In my experience, Buffer is just...easier. But does this mean it’s the better option? I’ve put together a feature comparison of each platform to help you to decide for … [Read more...]
Top 5 Marketing Trends for eCommerce in 2015
The online world moves so fast that it’s become crucial to stay ahead of the pack, unless you want your business trailing behind. So to give you a head start this year, we’ve put together the top 5 trends we see emerging for 2015. 1. Transparency is key Be real. It’s common knowledge in any sales business that people buy from people, and the best sales person can sell even the worst product (although we know yours is great!). Following on from this belief, it’s important that you’re honest … [Read more...]
How Not to Mess up Your Content Marketing Strategy
Content marketing is a rage now (that includes content in the form of videos, blog posts, guest blogging, free reports, free downloads, articles, slide decks, and literally anything else you’d like to publish). As far as online marketing goes, that’s the only way to do marketing. Ever wondered how content shows up in almost all of the marketing methods that can be deployed online? Yet, we see projects piling up in content mills with requirements that border on the type of content readers don’t … [Read more...]

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