In the midst of the biggest eCommerce weekend of the year, Twitter has unveiled a new feature called 'Twitter Offers'.  This follows the launch of the ‘Buy Now’ button a few months ago, which enables merchants to sell directly on Twitter via a tweet. In a blog post yesterday, Twitter explained that it aims to test and explore ‘how advertisers connect with consumers on Twitter and convert them to loyal customers.’ The new Twitter Offers can be used in store, on the web or via a mobile device, … [Read more...]