Online Inventory & Order Management Software for Amazon & Ebay Multichannel Sellers

Identifying Your Ecommerce Target Market

by | Ecommerce Business Tips |

Having a well-defined target market is critical to maximizing your marketing dollars. Many small business owners make the mistake of trying to target everyone who might be interested in their product. But focusing your marketing budget on a niche group who will be more likely to purchase your product or service is a more effective and efficient way to spend your limited funds. To identify your target market, start by creating a profile of your ideal client. Who would benefit from your product … [Read more...]

Top 5 Marketing Trends for eCommerce in 2015

by | Ecommerce News & Trends |

The online world moves so fast that it’s become crucial to stay ahead of the pack, unless you want your business trailing behind. So to give you a head start this year, we’ve put together the top 5 trends we see emerging for 2015. 1. Transparency is key Be real. It’s common knowledge in any sales business that people buy from people, and the best sales person can sell even the worst product (although we know yours is great!). Following on from this belief, it’s important that you’re honest … [Read more...]

Top Tips To Get Your eCommerce Site Ready for The Festive Season!

by | Ecommerce Business Tips |

The Snow has hit the ground (well, in the North East anyway!), Santa letters are being pushed into mailboxes by little kids standing on tippy toe...and millions people across the world are getting ready for the festive season. The question is, are you? With only a few days to go until the Black Friday/Cyber Monday weekend, many retailers have been focusing their efforts solely on this whirlwind event, which is going to cost them severely in the long run when December rolls around. So with that … [Read more...]

6 Key Steps to Identify your Target Audience

by | Ecommerce Marketing |

Watch any entrepreneur/start up related show and all you’ll hear is ‘niche, niche, niche’. You have to have one, it’s that simple. The world is too big and you’re just too small to target every single person who ‘might’ have an interest in your business, at least to start off with. So you need to identify the people who WILL, you need to find the customers who are already looking for you. You need to be relevant, interesting and most of all...visible. In targeting a specific market, you’re … [Read more...]

BlueSnap Announce First Data Partnership

by | Ecommerce News & Trends |

BlueSnap, the Massachussets based eCommerce merchant giant, today announced a new business deal with First Data. The partnership aims to give secure cross-border payment capabilities to BlueSnap’s eCommerce merchants. ‘BlueSnap has reinvented and optimized the checkout experience by combining intelligent payment routing, frictionless one click checkout, cross-border payments, award-winning Smart Subscriptions, multiple integration options and dynamic ecommerce tools into a single … [Read more...]

Ask Appath: Your eCommerce Questions Answered!

by | Ecommerce Business Tips |

We had a few interesting questions pop up this week... How do I know there is a demand for my product? I mean, I think it’s great, but I’d rather not wait 6 months to find out that nobody else does! You’re right not to invest time and money into something until you’re pretty sure it’ll work, but it’s also important to realize that you can never be certain. It’s a risk, and some of the best things you achieve in this life usually start off that way. That said, it’s best to start off close to … [Read more...]

How to Set Up your First Google Adwords Campaign

by | Ecommerce Marketing |

  So you’re working on your SEO ranking but it’s taking time, and you don’t have time. This is where Google Adwords comes into play. Paid search can lead to a massive increase in traffic to your store, but if it’s not done right it can sometimes cost more than it’s delivering. However, by following these simple steps, we will get you started on the road to PPC (that’s ‘pay per click’) success in no time! 1. Choose your campaign type and name Select your Geographic location: decide what … [Read more...]

How to Build Your Online Store

by | Ecommerce Business Tips |

  You have a few options on this one, you can go down the route of customizing your own site or you can work with a vendor such as Shopify. Here at Appath, we love the real feeling of ownership that you get from building your store from scratch, so I’ve put together a step by step process to help you on the way to doing just that. Step 1 Create a business plan. I’ll assume you have this already done if you’re researching eCommerce options, however if you do need any assistance with this … [Read more...]

Are you really SELLING your product?

by | Ecommerce Marketing |

  Simply listing a product on your website isn’t going to cut it; you need to sell it on the features and benefits it will provide to your customer.  This is a sales process that has been successful since the dawn of time, from street vendors to telemarketers. Personally, I love window shopping and I’ll often walk around for hours simply ‘looking’ at nice things, but I rarely find the temptation to buy unless I’m presented with two scenarios: I have an actual need for the product, … [Read more...]