Online Inventory & Order Management Software for Amazon & Ebay Multichannel Sellers

How to Set Up your First Google Adwords Campaign

by | Ecommerce Marketing |

  So you’re working on your SEO ranking but it’s taking time, and you don’t have time. This is where Google Adwords comes into play. Paid search can lead to a massive increase in traffic to your store, but if it’s not done right it can sometimes cost more than it’s delivering. However, by following these simple steps, we will get you started on the road to PPC (that’s ‘pay per click’) success in no time! 1. Choose your campaign type and name Select your Geographic location: decide what … [Read more...]

How to Build Your Online Store

by | Ecommerce Business Tips |

  You have a few options on this one, you can go down the route of customizing your own site or you can work with a vendor such as Shopify. Here at Appath, we love the real feeling of ownership that you get from building your store from scratch, so I’ve put together a step by step process to help you on the way to doing just that. Step 1 Create a business plan. I’ll assume you have this already done if you’re researching eCommerce options, however if you do need any assistance with this … [Read more...]

Appath Top Tips for eCommerce Success

by | Ecommerce Business Tips |

Ask Appath - Our Top Tips for eCommerce Success Here at Appath, we are often contacted by new start ups seeking advice with regards to their eCommerce management and production. In this post, I’ve collated 3 of the most frequently asked questions, along with our professional advice and guidance on each issue. If you would like us to address a query specific to your business (completely free of charge), please don’t hesitate to contact us via the comments section.  How do I promote my … [Read more...]

10 Strong Steps For Content Marketing in 2014 [Forget Predictions]

by | Ecommerce Marketing |

So they say that content marketing is the “in thing” now. You might be already on to it or maybe you are not. Probably you are overwhelmed just how much there is to do when it comes to marketing your business today. All those content marketing predictions are good, but it’s not sufficient. Such is the marketing beast. The predictions won’t do you good unless you have an action plan. Content Marketing is evolving faster than we can care to acknowledge. Content Marketing? Correction: It’s … [Read more...]