Only 2 in 5 US customers completed the online checkout process over the holiday weekend, according to stats from Analytics start up Formisimo. Despite the great online offers available, the numbers show that companies are losing frustrated customers due to a complicated checkout process. The UK and Europe also suffered high drop off rates with 70% of UK customers abandoning the shopping cart just before completion, and the worst culprit in Europe was France - which saw only 24% of shoppers … [Read more...]
Top Tips To Get Your eCommerce Site Ready for The Festive Season!
The Snow has hit the ground (well, in the North East anyway!), Santa letters are being pushed into mailboxes by little kids standing on tippy toe...and millions people across the world are getting ready for the festive season. The question is, are you? With only a few days to go until the Black Friday/Cyber Monday weekend, many retailers have been focusing their efforts solely on this whirlwind event, which is going to cost them severely in the long run when December rolls around. So with that … [Read more...]

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