I’m going to break a cardinal rule here and ‘assume’ (to assume makes an ass out of you and me) that you have a marketing budget; following that, I’m going to assume you have some extra spend left in your pocket. Still with me? I guess you do then! Great! So here’s what you should do with it... Bond with your sales people. Treat them (and not ‘mean to keep them keen’). There’s often a bit of friction between sales and marketing in businesses and although the gap is closing more and … [Read more...]