Content marketing is a rage now (that includes content in the form of videos, blog posts, guest blogging, free reports, free downloads, articles, slide decks, and literally anything else you’d like to publish). As far as online marketing goes, that’s the only way to do marketing. Ever wondered how content shows up in almost all of the marketing methods that can be deployed online? Yet, we see projects piling up in content mills with requirements that border on the type of content readers don’t … [Read more...]