Online Inventory & Order Management Software for Amazon & Ebay Multichannel Sellers

6 Key Steps to Identify your Target Audience

by | Ecommerce Marketing |

Watch any entrepreneur/start up related show and all you’ll hear is ‘niche, niche, niche’. You have to have one, it’s that simple. The world is too big and you’re just too small to target every single person who ‘might’ have an interest in your business, at least to start off with. So you need to identify the people who WILL, you need to find the customers who are already looking for you. You need to be relevant, interesting and most of all...visible. In targeting a specific market, you’re … [Read more...]

Ve Spends $12m to Buy GDM Digital

by | Ecommerce News & Trends |

Ve, a UK based eCommerce conversion company , has bought out the digital advertising company GDM Digital in a $12 million deal, it has been revealed this morning. This heftily priced acquisition of GDM is a further indication of Ve's growing interest in digital advertising. This deal moves their client base north of 6,000 online companies. GDM, who currently have firms like Microsoft, Coral, IBM and Audi on their books, will be absorbed completely by Ve, who will be retaining all 42 GDM … [Read more...]

Ask Appath: Your eCommerce Questions Answered!

by | Ecommerce Business Tips |

We had a few interesting questions pop up this week... How do I know there is a demand for my product? I mean, I think it’s great, but I’d rather not wait 6 months to find out that nobody else does! You’re right not to invest time and money into something until you’re pretty sure it’ll work, but it’s also important to realize that you can never be certain. It’s a risk, and some of the best things you achieve in this life usually start off that way. That said, it’s best to start off close to … [Read more...]

How to Put the Power of Persuasion to Work For Your Online Store

by | Ecommerce Marketing |

We are in the business of “persuasion”. Make no mistake: absolutely everyone is in the business of moving people. Daniel H. Pink wrote a book called To Sell is Human to clarify that point exactly. You could have the world’s greatest products to sell or the most charming services to provide. None of that would mean a thing if your visitors don’t stick around and no one ever buys a thing. Persuasion is powerful and you’ll need that peppered on every pixel of your ecommerce store, every word of … [Read more...]