Google yesterday announced the launch of its new ‘Store Visits’ metric which will be an additional feature to the Estimated Total Conversions function developed last year.  eCommerce is a vastly growing industry, yet around 95% of transactions still occur in store, and the gap in analysis between online browsing and in-store purchase has become a massive issue for retailers in measuring the success of their online activity. There is often a large discrepancy between a stores online traffic and … [Read more...]