Determining a price for your product or service is probably one of the hardest things you’ll do when setting up your business, and one of the most important. Price it too high and you risk losing potential customers, but price it too low and you could throw yourself into an outright pricing war in a penetrated market. So we’ve put together a few tips to help you out. Differentiate your product. Customers compare like with like when it comes to the best deals, so if you set yourself apart … [Read more...]