Online Inventory & Order Management Software for Amazon & Ebay Multichannel Sellers

Loyalty Breeds Loyalty – Don’t Forget To Say Thank You This Year

by | Ecommerce Inspiration |

I’m going to break a cardinal rule here and ‘assume’ (to assume makes an ass out of you and me) that you have a marketing budget; following that, I’m going to assume you have some extra spend left in your pocket. Still with me? I guess you do then! Great! So here’s what you should do with it... Bond with your sales people. Treat them (and not ‘mean to keep them keen’). There’s often a bit of friction between sales and marketing in businesses and although the gap is closing more and … [Read more...]

Twitter Launches New eCommerce Feature

by | Ecommerce News & Trends |

In the midst of the biggest eCommerce weekend of the year, Twitter has unveiled a new feature called 'Twitter Offers'.  This follows the launch of the ‘Buy Now’ button a few months ago, which enables merchants to sell directly on Twitter via a tweet. In a blog post yesterday, Twitter explained that it aims to test and explore ‘how advertisers connect with consumers on Twitter and convert them to loyal customers.’ The new Twitter Offers can be used in store, on the web or via a mobile device, … [Read more...]

Top Tips To Get Your eCommerce Site Ready for The Festive Season!

by | Ecommerce Business Tips |

The Snow has hit the ground (well, in the North East anyway!), Santa letters are being pushed into mailboxes by little kids standing on tippy toe...and millions people across the world are getting ready for the festive season. The question is, are you? With only a few days to go until the Black Friday/Cyber Monday weekend, many retailers have been focusing their efforts solely on this whirlwind event, which is going to cost them severely in the long run when December rolls around. So with that … [Read more...]

Are you really SELLING your product?

by | Ecommerce Marketing |

  Simply listing a product on your website isn’t going to cut it; you need to sell it on the features and benefits it will provide to your customer.  This is a sales process that has been successful since the dawn of time, from street vendors to telemarketers. Personally, I love window shopping and I’ll often walk around for hours simply ‘looking’ at nice things, but I rarely find the temptation to buy unless I’m presented with two scenarios: I have an actual need for the product, … [Read more...]