The Snow has hit the ground (well, in the North East anyway!), Santa letters are being pushed into mailboxes by little kids standing on tippy toe...and millions people across the world are getting ready for the festive season. The question is, are you? With only a few days to go until the Black Friday/Cyber Monday weekend, many retailers have been focusing their efforts solely on this whirlwind event, which is going to cost them severely in the long run when December rolls around. So with that … [Read more...]