I see a ton of red flags pop up daily when it comes to social media management, but these are definitely at the top of the list. So if you get a handle on the points I’ve outlined here, you’ll soon have a much better handle on your whole social media marketing process! Shilling - in every single tweet. Stop. Stop it now. This is social suicide for any brand and is guaranteed to lose you followers, not to mention making you extremely unattractive to everyone else. No-one likes a narcissist; your … [Read more...]
The Hootsuite Vs Buffer Debate
One of the most ongoing debates in social media history circles around these two management tools, but the online community remains divided on which provides the best service. Recently, I decided to give Hootsuite a go, but having encountered some issues with the service – I went back to Buffer with my tail between my legs. In my experience, Buffer is just...easier. But does this mean it’s the better option? I’ve put together a feature comparison of each platform to help you to decide for … [Read more...]
Appath Top Tips for eCommerce Success
Ask Appath - Our Top Tips for eCommerce Success Here at Appath, we are often contacted by new start ups seeking advice with regards to their eCommerce management and production. In this post, I’ve collated 3 of the most frequently asked questions, along with our professional advice and guidance on each issue. If you would like us to address a query specific to your business (completely free of charge), please don’t hesitate to contact us via the comments section. How do I promote my … [Read more...]

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