Online Inventory & Order Management Software for Amazon & Ebay Multichannel Sellers

Top 3 Social Media No-No’s That You Need To Stop Doing Right Now

by | Ecommerce Marketing |

I see a ton of red flags pop up daily when it comes to social media management, but these are definitely at the top of the list. So if you get a handle on the points I’ve outlined here, you’ll soon have a much better handle on your whole social media marketing process! Shilling - in every single tweet. Stop. Stop it now. This is social suicide for any brand and is guaranteed to lose you followers, not to mention making you extremely unattractive to everyone else. No-one likes a narcissist; your … [Read more...]

How To Beat Presentation Anxiety And Be Awesome

by | Ecommerce Inspiration |

At some point in your career you’re going to have to do a presentation, if you haven’t already, and although many of you will thrive on them...others will want to curl up into a ball and die at the very thought of it. The thing about public speaking is that the build up is often much more nerve racking than the actual event itself. I know this because I’ve often been thrown into situations where I had to take control of something at the last minute and address an audience – and it didn’t faze … [Read more...]

Top Relaxation Tips To Wind Down After The Christmas Rush Winds You Up

by | Ecommerce Inspiration |

Right, you have TWO days between now and the end of the New Year Sales which are yours and yours alone. Those two days are Christmas Day and New Years. So you’d better make the most of them, because you’ll be busy making money the rest of the time! Whether you celebrate Christmas is irrelevant, as the majority of the world does – and that means that YOU get a break, which is enough cause for celebration if you ask me. The problem is, that you probably don’t know how to actually take that break … [Read more...]

5 Tips to Give Your Content a Facelift For 2015

by | Ecommerce Business Tips |

We believe that in order to be fresh, engaging and relevant, it's important to give your content a makeover every now and then. So here are a few tips to get you started! Keywords are important, but... for the sake of the sanity for your reader – do not use them to clutter up every single sentence! What’s the point in making your content visible if it’s not readable? Your content should be interesting and seem natural, not like it’s been regurgitated from the mouth of a spam-bot. Stay … [Read more...]

Loyalty Breeds Loyalty – Don’t Forget To Say Thank You This Year

by | Ecommerce Inspiration |

I’m going to break a cardinal rule here and ‘assume’ (to assume makes an ass out of you and me) that you have a marketing budget; following that, I’m going to assume you have some extra spend left in your pocket. Still with me? I guess you do then! Great! So here’s what you should do with it... Bond with your sales people. Treat them (and not ‘mean to keep them keen’). There’s often a bit of friction between sales and marketing in businesses and although the gap is closing more and … [Read more...]

Top 5 Marketing Trends for eCommerce in 2015

by | Ecommerce News & Trends |

The online world moves so fast that it’s become crucial to stay ahead of the pack, unless you want your business trailing behind. So to give you a head start this year, we’ve put together the top 5 trends we see emerging for 2015. 1. Transparency is key Be real. It’s common knowledge in any sales business that people buy from people, and the best sales person can sell even the worst product (although we know yours is great!). Following on from this belief, it’s important that you’re honest … [Read more...]

Over 50% of Black Friday Weekend Shoppers Lost At Check-Out

by | Ecommerce News & Trends |

Only 2 in 5 US customers completed the online checkout process over the holiday weekend, according to stats from Analytics start up Formisimo. Despite the great online offers available, the numbers show that companies are losing frustrated customers due to a complicated checkout process. The UK and Europe also suffered high drop off rates with 70% of UK customers abandoning the shopping cart just before completion, and the worst culprit in Europe was France - which saw only 24% of shoppers … [Read more...]

Thanksgiving eCommerce Sales Trump 2013 Figures

by | Ecommerce News & Trends |

It will come as no surprise that comScore findings show this year’s Thanksgiving and Black Friday Sales have surpassed last year’s figures.  Thanksgiving Day Sales went over the 1billion mark for the first time with a 32% jump to 1.01 billion, and Black Friday swam past last year’s figure by 26%, when it hit 1.51billion. With the two days combined, the total spend this year was 2.51billion, which trumps the 1.96billion figure from 2013. In light of this record breaking weekend, comScore is … [Read more...]

Time Management Tips For Entrepreneurs

by | Ecommerce Business Tips |

'So many people spend their health gaining wealth, and then have to spend their wealth to regain their health' - J. Reb Materi Time management is one of the most crucial skills for any business person and especially for an entrepreneur. When work and play become so intertwined, it can become difficult to draw a line between the two and create some ‘me time’ and this often has quite a negative effect on our health and well-being. So how do you create the elusive ‘work/life’ balance, … [Read more...]

How To Design A Great Landing Page

by | Ecommerce Marketing |

Your landing page is probably one of the most important elements of your site, and yet often the most overlooked. A well designed landing page will be the decider on whether a customer engages with your site of bounces off within seconds, so it’s important to get it right!  Remember, this is your online shop window, it’s the first thing your customer will see and it needs to give a professional representation of your product/service. First impressions count. It’s all very well to have a page … [Read more...]