Do you remember being 8 or 9 years old and thinking to yourself 'when I'm 16 I'll be a grown up'? Only for 16 to come along and instigate the same internal monologue 'when I'm 20...' Until suddenly you're pushing 30 and wondering 'is this what it feels like?!' Yeah, I hear ya. Well, it's the same for your startup; it's hard to know exactly when it's become a full fledged grown up... Is it when your company name trends on twitter? Or maybe when your bank manager turns his frown upside … [Read more...]
How to Price Your Product
Determining a price for your product or service is probably one of the hardest things you’ll do when setting up your business, and one of the most important. Price it too high and you risk losing potential customers, but price it too low and you could throw yourself into an outright pricing war in a penetrated market. So we’ve put together a few tips to help you out. Differentiate your product. Customers compare like with like when it comes to the best deals, so if you set yourself apart … [Read more...]

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