Watch any entrepreneur/start up related show and all you’ll hear is ‘niche, niche, niche’. You have to have one, it’s that simple. The world is too big and you’re just too small to target every single person who ‘might’ have an interest in your business, at least to start off with. So you need to identify the people who WILL, you need to find the customers who are already looking for you. You need to be relevant, interesting and most of all...visible. In targeting a specific market, you’re … [Read more...]