Bizrate has been around since 1996, making it one of the oldest and first sites offering a place for customers to leave feedback about their experience with online retailers. In 1999, they added the ability to search for products to round out the shopping experience. This made them one of the first real comparison shopping sites as well, and they’ve been going strong ever since.
Customers enjoy that they can find the products they want through a variety of merchants. They can compare the products from the large stores and small stores alike. The ability for smaller ecommerce websites to get some traction and go up against larger sites helped to put things on equal footing. The retailers who do the best on Bizrate are those who understand that the customer experience is very important. They take care of their customers, and this helps them to keep a great merchant rating. The ratings in Bizrate can be difficult to comprehend at first.
What Are Bizrate Merchant Ratings?
One of the things that customers see when they look for products and merchants is the Smiley Scale. This is the way that Bizrate lets customers know the rating and reputation of a company at a glance. While it might seem a bit silly at first, it really does work and it helps customers to find ecommerce websites they can trust. Here’s how it works:
A green smiley face with small sunrays emanating from it means the store has an outstanding rating.
A green smiley face means it has a good rating.
A yellow face means the store has a satisfactory rating.
A red frowning face means the store has a poor rating.
It is a very simple system for anyone to understand. At a glance, customers can see which stores they should avoid. Even if one store promises to offer great discounts, if they have a red, frowning face, most customers will want to avoid doing business with the store because they fear it could be more trouble than it’s worth.
What does this mean for your store on Bizrate? It means that creating the best possible customer experience is vital if you hope to do well on the site. Those who are unable to answer customer questions and problems, or who are unable to fulfill customer orders on time will find that their rating will inevitably go down. While many customers do not leave comments or feedback when they are happy with their order, they do tend to leave negative feedback when they have issues with a company.
Of course, customer service can be difficult for many businesses, and it could be a better option to have an outside source that can help in this area, as well as other areas. The right tools can help you to maintain the best possible customer feedback on Bizrate and across all of the other sites where you do business. Appath offers the tools you need to help manage customers, as well as online order management software and much more.
Summary: Bizrate has been around for well over a decade now, and they remain one of the biggest and most important shopping comparison sites on the web today. Millions of customers use the site. Merchants who are a part of their service can have their products in front of a vast audience, but they do need to make sure they are aware of the merchant rating system, known as the Smiley Scale. If customers are not happy with the business’s performance, their rating will suffer, and that often results in fewer sales.