Everyone is on social media today, and that means your business needs to be on there as well. No matter the size of your business and no matter what you sell on your ecommerce website, you need to make an effort to be on all of the major social media networks, and you will want to make sure you are actually active and engaging with people on them. Social media has the potential to be more rewarding when it comes to producing leads than direct mail, PPC, or telemarketing. To succeed today, you need to learn how you can generate leads using social media.
Working with Twitter Chats
What is a Twitter Chat? They are specially hosted discussions that a Twitter account, such as yours, can host. Each of the chats will utilize a special hashtag so other users who want to be a part of the chat can follow along with the conversation or even participate. They can be a great way to focus on generating more leads, but they can also be a great way to get some feedback from customers you already have.
Just create a special hashtag for the conversation and make sure it is indicative of what the conversation will entail. For example, if you are launching a new product, you could create a hashtag specifically for that product and then answer customer questions about the item in question. This helps to increase their interest and their understanding of the product, which can hopefully turn them into an actual customer.
In addition to chats, follow potential customers and watch their conversations to see if any of them might relate to your business. If you sell tripods, and they talk about photography, they have the potential to be a good customer for you.
Find Your Way to More Leads With Facebook
Facebook is another great way to engage with those who are already fans and customers that are part of your network. However, to generate new leads, you may want to consider buying some ads on Facebook to see how well they work. One of the best ways to do this is by purchasing a promoted post to show some of the best content from your FB page, or even your website. The more you interact with people on social media the easier it is to build relationships and turn those people into customers.
While social media might seem like a slow way to gain customers, you will often find that it is a better way to gain simply because you are engaging with the actual customer, which is something that email ads and direct mail simply cannot do. Managing your customer and gaining leads can be hard. You need the right help to find those customers, and you need to make sure that you are able to make them happy once they start buying from your ecommerce site. With the right tools, such as multichannel inventory management software, it is easier to get a handle on your online business.
Social media is not simply a fad. The social networks are a form of communication and expression that are here to stay. Even though the networks might change over time, people will always want to have methods of keeping in touch, keeping up with businesses, celebrities, and more. Your ecommerce website needs to embrace social media and start using it to connect with customers and to start generating more leads. Being active on the sites and engaging with followers and fans is a great way to make people go from casual observer to an actual buyer.