Ecommerce websites all tend to have a few very unfortunate things in common. They have very little copy, and it is difficult to ensure you are getting high quality keywords that will make a difference to your SEO. Sellers also find that they will generally have quite a bit of duplicate content on pages that have nearly identical products. Trying to get a good rank in Google and the other search engines is not always an easy task. In fact, it can be downright frustrating. You need to follow a few different rules and practices to ensure you have the best possible SEO and optimized listings for your ecommerce website.
Getting Unique Content
While the products you have on your site may be similar in nature, it does not mean the descriptions need to be identical. Go through each of the product pages to ensure that the content is actually unique for each of the pages. It may take a bit of creativity, but it is well worth it. Another good, and relatively easy, way to get some unique content for your product pages is to encourage visitors and buyers to leave reviews. This adds real and organic – and unique – content to your site that Google loves. The reviewers will use phrases and words that are usually quite similar to those that other buyers will use when searching for products. This can help to boost your rankings.
The Right Keywords
You need great keywords for every ecommerce site on which you sell. Use keywords specific to the type of product in the listing. For example, if you sell microphones, you would want to make sure that you do not simply use the word microphone for your product listing. To optimize the listing on your ecommerce website, you have to be specific. Use the words Blue Yeti Microphone or Blue Snowball Microphone. By adding specifics to the keywords, it is easier for the right customers who are looking for those products to find you. It can also help you to rank higher in those specific categories.
Consider Other Content
While keywords and text content are great, you have to be sure to have quality photographs as well. People want to see what they are buying. In addition, you may even want to consider adding short onsite videos to give a different perspective on your product. Whether video would actually be worthwhile or not depends on the type of products you are selling, but it is a content option well worth considering. Always weigh the pros versus the cons though. In this case, determine whether adding a video would be feasible given the time and the expense.
Optimizing listings for your ecommerce site through the titles and product descriptions, as well as the other onsite content, such as reviews and videos, can really help your site and your products stand out. In today’s crowded world, this is important. To make things easier for you, consider using an all-encompassing service from Appath.
Summary: If you hope to climb to the top of the search engines and stay far ahead of the competition, you need to make sure the listings on your ecommerce site have proper optimization. Creating better listings that work well with SEO and help you climb in the rankings does not have to be difficult. Following a few simple tried and true techniques for improving your SEO should help to boost your ecommerce website’s effectiveness quite a bit. Get the help you need for boosting your SEO performance and optimizing listings on your site, as well as all of the sites through which you sell.