Ultimately, you want to create a store that makes it as easy as possible for your customers to go from finding the product they want to the check out. Developing a high quality ecommerce store that works well and that your customers love is important if you want to do well no matter what type of products your site sells. Chances are good that you’ve been to sites that simply didn’t work for you. Perhaps it was the slow responsiveness or the uninspired design that made you turn away. Maybe they had poor quality photos or boring, useless descriptions. Whatever it was, it made you click away. That’s the last thing you want to happen with people who visit your site, so you need to find ways to make sure they stick around and become customers.
Provide a Filter
Customers who have a good idea of what they want should have the ability to drill through your categories to find it easier, and one great way to do this is by allowing filters on your site. Let them choose the parameters of the search so they can get to the types of products they want faster. Make the filter easy to use, and make it reversible so they can back out of it and choose other options.
Of course, you also need to have a search bar so the user can enter search terms to start looking for products. The bar should be on every page and it should always be in the same place. The most common place you will find this is on the right upper corner of the screen, generally just below the header.
Stay on Top of Inventory
You need to know what you have available for sale at all times, and your ecommerce store needs to reflect this information accurately. Customers do not want to find the product they need only to realize when they are checking out that they will have to wait several weeks to get it because you actually don’t have it in stock. If you are out of a given product, it should state it plainly on the product page. Of course, you should always strive to have as many items in stock as possible so you are not missing sales.
People who are buying online want to see what they will be buying. No matter how great your description is – and the product descriptions do need to be great – you need to have excellent images on your site, as well. Have several optimized images so your customers can see the product and make a decision about whether they really want to buy. Instead of using manufacturer’s photos, you may want to take some high quality pictures of your own. It helps to make them different from all of the other photos out there for the product.
The Shopping Cart
The shopping cart should be easy to see, understand, and use. The cart should be visible on every page of the site, and once a customer clicks on an item and sends it to the cart, it should be easy for them to remove the products if they change their mind. Keeping the cart near the top of the page near the header in a visible location is a great idea. The cart also needs to reflect the number of items in it accurately.
Easy navigation is important, but it is important to give your site a bit of personality as well. The design of the site, along with the tone of the descriptions can go a long way in helping you achieve that. You want to develop a site that reflects who your customers are and what they want, as this can help them to feel more comfortable when they visit.