Google Product Listing Ads, or PLA, can be an important part of your business, and they do not have to break the marketing budget. They are still a relatively new form of advertising, but sellers should seriously consider some of the benefits of using them for their ad campaign. They have the potential to help generate a large number of sales, but it is important to know how to use them properly to get the best return on your investment. They will let you promote your products on Google Shopping, the comparison shopping service, and they can help to increase the level of engagement for your customers.
The PLAs are standalone ads that appear whenever someone is searching for your products on Google and on Google Shopping. Consider just how popular Google is as a search engine. Most people search with Google, so having your PLAs appear whenever someone looks for products like the ones you sell improves your chances of making a sale. The PLAs will show a picture of the item, the price, and your store name. It is relatively easy to manage the PLAs.
Working with PLAs
The ads are different from text ads, and many are finding that they are more effective. They appear in their own box on the search results page, and they can appear on Google Shopping. These types of ads do not use keywords though. Instead, they make use of product attributes, which you will set up in Google’s Merchant Center. The PLA will draw all of the information, the image, text, and other content from the Merchant Center.
As with many of the other services through Google, you only have to pay when someone clicks on your ad and goes to your website. Of course, sellers must understand that not every click through to the website will result in a sale. Still, more exposure provided by the PLAs does mean the potential for sales is higher.
Sellers have two different ways to manage their campaigns. Users can create regular PLA campaigns right through their AdWords account or they can use a Google Shopping campaign to manage the ads, which offers a variety of different tools and options to make bidding and management very easy. You can also monitor your ad performance, which makes it easier to alter and optimize the campaign later. The tools for monitoring the performance help to understand how well certain products are performing, and they can offer performance data for Shopping Campaigns as well.
If you are planning to use more ads, such as PLAs, there is a chance that your business could start selling more products, which is always the goal. However, you have to be sure you are managing your products properly. Online order management software and online inventory management software can help you to keep on top of everything. Getting help from Appath can help to make all elements of managing products, sales channels, and more much easier.
Summary: Google Product Listing Ads are starting to gain prominence and popularity among buyers and sellers alike. They can help to put your add in front of a large number of people and provide you with qualified leads at a reasonable cost. The ads are on a CPC basis. To have the top listing spot, users only have to pay more than the ad below them – they do not always have to pay the maximum bid amount. Working with the PLAs is easy and done right through the Merchant Center. However, it can be beneficial to have some professional help when it comes to dealing with this and other comparison shopping channels.