When shoppers are looking for products, more and more of them will turn to Amazon even before searching through Google. They realize that Amazon has a wide array of different types of products, and that they will likely be able to find just what they need there. This means that it is more important than ever for sellers to start getting their products up on Amazon. Once they have their products on the site, they need to start learning how they can win the Amazon Buy Box, which can help to boost their sales.
First Things First
Before you can have any chance of winning the Amazon Buy Box, you need to have Featured Merchant Status. In order to qualify for this, you have to have been selling for at least three to six months. The actual number of months you need to have been an active seller varies based on the categories in which you sell, so you will have to check with Amazon on their latest policies. In addition, sellers need to have high levels of customer satisfaction when it comes to options for shipping, shipping speed, and service.
What Does Amazon Consider?
Amazon looks at a number of things, including the price, when determining who will win the Buy Box. They look at the price of the item, as well as the shipping price. However, the lowest price does not always mean a win. Amazon also considers quite a few other things, such as overall customer satisfaction with the seller. Still, having a good price on the items can do quite a bit to help you get closer to winning.
Be Ready to Sell
You really do need to make use of Amazon inventory management software to make sure you have enough of the item to fulfill customer demand. Some companies will actually choose to use FBA, or Fulfillment by Amazon, to make sure there are no issues with the products. Many who use the service find that they have better overall feedback from customers, and they can ensure quality delivery, and these things can help you win the Buy Box more often.
In addition, make it easy on your end when it comes to order processing on your end. If you will be shipping, make sure you are using quality online management software to ensure the customers receive their products on time. By working with a company that can help to manage your sales channels you will ensure that you can provide your customers with the best possible service, no matter the channels on which you sell. Choose the tools and the experience that Appath offers and put them to work for your company today.
One of the things that some sellers will want to note about the Amazon Buy Box is that it does not appear when selling books. The only time the Buy Box will appear on a product page for books is when Amazon is the one that lists the product.
Summary: Winning the Amazon Buy Box can help you to sell quite a few more products through Amazon, but many retailers working with the site have no idea what they need to do to win. In addition to achieving Featured Merchant Status, you also need to maintain a high level of customer satisfaction. Having low prices for the products is one of the elements that Amazon looks at for the Buy Box, but they also look at how well you fulfill orders and your customer service stats. Proper order fulfillment and great shipping and delivery options help to increase a company’s reputation and thus their chance of winning the Buy Box.