Top Tools to Power Multichannel Growth and Operational Efficiency

BigCommerce provides a solid foundation for ecommerce — but to fully unlock multichannel selling, scalable fulfillment, and high-performance marketing, you need the right apps. From syndicating product feeds to fulfilling orders across warehouses to driving more conversions through ads and automation, these BigCommerce apps can help your business grow faster and smarter.

This guide covers the best apps for product feeds, fulfillment, and marketing that integrate seamlessly with BigCommerce.

📦 Product Feed Apps for Multichannel Listings

🔹 Appath

Best for: Sellers managing product feeds across marketplaces and social commerce

Key Features:

  • Push product data from BigCommerce to Amazon, Walmart, eBay, TikTok Shop, Facebook, Instagram, Pinterest, and Google
  • AI-powered optimization of titles, bullets, and descriptions per channel
  • Auto-mapping of product categories and attributes
  • Real-time inventory, price, and order sync

Why It Stands Out:
Appath is ideal for merchants managing 10+ channels from one catalog. It also supports feed diagnostics, listing error alerts, and centralized performance tracking.

🔹 ShoppingFeeder

Best for: Google Shopping and price comparison feeds

Key Features:

  • Export feeds for Google Shopping, Bing, PriceCheck, and Facebook
  • Currency and tax handling for international markets
  • UTM tracking for campaign performance

Limitations:
Marketplace support is limited compared to Appath or Codisto.

🔹 Feedonomics (BigCommerce Elite Partner)

Best for: Enterprise merchants with advanced product data needs

Key Features:

  • Full-service feed management
  • Clean and optimize data for each sales channel
  • White-glove onboarding and support

Why It Stands Out:
Trusted by large brands and agencies, especially for Google Shopping Ads and affiliate networks. Comes with a higher price tag.

🚚 Fulfillment & Shipping Apps

🔹 ShipStation

Best for: Centralized order fulfillment across carriers and channels

Key Features:

  • Import orders from BigCommerce + marketplaces
  • Compare shipping rates and print labels in bulk
  • Sync tracking back to BigCommerce and other channels
  • Automate shipping rules by destination, weight, or product

Why It Stands Out:
ShipStation is a go-to for fast-growing merchants who want simple, scalable fulfillment workflows without managing warehouses directly.

🔹 ShipperHQ

Best for: Dynamic shipping rates and delivery rules

Key Features:

  • Offer real-time rates from UPS, FedEx, USPS, DHL, and more
  • Set rules by cart value, zip code, SKU, or customer group
  • Enable in-store pickup, same-day, or delivery windows

Why It Stands Out:
Ideal for businesses that need custom shipping logic — especially with complex SKUs or regional delivery needs.

🔹 ShipBob

Best for: Outsourcing ecommerce fulfillment

Key Features:

  • Connects BigCommerce to ShipBob’s nationwide (and global) fulfillment network
  • Automatic order routing to nearest fulfillment center
  • Transparent shipping rates and performance analytics

Why It Stands Out:
Great for DTC brands that want Prime-like speed without managing their own warehouses.

📈 Marketing & Retargeting Apps

🔹 Klaviyo

Best for: Email and SMS marketing automation

Key Features:

  • Build flows for cart recovery, welcome series, post-purchase
  • Use BigCommerce purchase and behavior data to segment customers
  • Integrate with Facebook Ads, TikTok, and more for personalized targeting

Why It Stands Out:
Klaviyo offers the most robust marketing automation platform for BigCommerce stores looking to scale LTV and retention.

🔹 Justuno

Best for: Popups, conversion rate optimization, and exit intent

Key Features:

  • Create on-site popups for email/SMS capture
  • Personalize offers by channel or behavior
  • Integrate with Klaviyo, Mailchimp, Google Ads, and Meta

Why It Stands Out:
Powerful tool for increasing on-site conversion rates with targeted offers.

🔹 AdRoll for BigCommerce

Best for: Retargeting ads across web, social, and email

Key Features:

  • Sync product catalog and customer segments
  • Launch retargeting campaigns across Facebook, Google, and web
  • Track ROI and automate budgeting

Why It Stands Out:
All-in-one ad platform for DTC brands wanting to retarget visitors and grow return traffic without heavy ad ops work.

🧠 Bonus: Analytics & Optimization Apps

🔹 Glew.io

Best for: Ecommerce analytics and business intelligence

Key Features:

  • Track sales, inventory, and marketing performance in one place
  • Create cohort reports, product trends, and SKU-level insights
  • Integrate with Google Ads, Facebook, Klaviyo, and more

🔹 Lucky Orange

Best for: Conversion rate optimization through behavior tracking

Key Features:

  • Heatmaps, session recordings, and live chat
  • Understand why shoppers abandon carts or drop off
  • Improve product page UX with real-world data

Final Thoughts: The Right Stack = Smarter Growth

With the right mix of BigCommerce apps, you can:

  • Syndicate listings to all major marketplaces and social commerce platforms
  • Automate shipping and fulfillment from order to tracking
  • Run intelligent marketing campaigns that drive lifetime value
  • Track performance and fine-tune your funnel every step of the way

Appath is the core engine for merchants looking to scale BigCommerce across Amazon, Walmart, eBay, TikTok Shop, and beyond — with real-time sync, AI-enhanced listings, and full visibility across the sales stack.