Ecommerce insights, guides & articles
Browse our library of ecommerce insights, guides, and articles to help you scale your business.
How to Locate Your UPS Invoice and Control ID
Find your UPS Control ID on shipping invoices, understand what it means, and learn when you'll need it for account verification, claims, and customer service inquiries.
Creating Product Bundles and Offers to Increase AOV in Ads
🔹 Introduction Acquiring ecommerce customers is more expensive than ever. That’s why increasing average order value (AOV) is one of the most powerful ways to boost profitability — especially when running paid ads on Meta, Google, TikTok,…
Marketing Automation Tools Comparison: Klaviyo vs Omnisend vs Mailchimp
🔹 Introduction For ecommerce retailers, email and SMS marketing are essential drivers of customer acquisition, retention, and revenue. But choosing the right marketing automation platform can dramatically impact your performance — from…
Using Google Tag Manager to Track Product Views and Add-to-Carts
🔹 Introduction For ecommerce brands, tracking how users interact with products — from viewing a product detail page to adding an item to their cart — is critical to understanding conversion behavior and optimizing campaigns. Google Tag…
Retargeting vs Prospecting Campaigns: When and How to Use Each
🔹 Introduction In paid advertising, not all traffic is created equal. Some users are discovering your brand for the first time — others have already visited your site, viewed a product, or added items to their cart. Treating them the same…
How to Set Up Your Facebook Product Catalog for Dynamic Ads
🔹 Introduction Dynamic ads on Facebook and Instagram allow ecommerce retailers to automatically show users personalized product ads based on what they’ve viewed, added to cart, or purchased. These ads pull directly from your Facebook…
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