If you’re in the market for just about anything, you’ll be doing yourself a favor by heading over to Shopping.com. The website started in 1999 
and by 2004, it was consistently one of the top 10 most visited websites in the entire world, trailing just behind eBay and Amazon. The former would eventually purchase Shopping.com and the company continues to offer online consumers everything they need to go comparison shopping before their next purchase. Obviously, on the selling side of things, it would behoove you to have a good showing on this popular website. Any competitors who come across better will have profits to show for it.
When it comes to your eCommerce business, it makes sense to view Shopping.com as a search engine developed specifically for consumers. So advertisements on this site can be far more potent than even the ones posted on Google—after all, people who come to Shopping.com are generally comparison shopping because they’re in the mood to buy, not for general information. Aside from your products, the website also allows you to advertise any promotions or sales you may be holding.
The setup process is a fairly intuitive one and so long as you follow the instructions Shopping.com provides, your entire product line will be integrated onto the site in bulk, potentially saving you a lot of time. Anyone searching for what you sell will then have an easy time finding your products.
You’ll need to spend $100 to start your account. After that, Shopping.com operates on a CPC (cost per click) structure, meaning you’ll need to bid anywhere from $00.05 to $1.00 in order to get featured in search results. That initial bid amount will depend on how competitive your market is. Obviously, if you really want to get featured, bidding above the minimum will help.
Like with any CPC structure, you have a real chance at getting an edge on the competition if they’re not smart enough to use this website. Shopping.com sees 20 million unique visitors a month. Obviously, not all of them are searching for your product line. However, even if the smallest percentage does, you could gain sales and plenty of traffic out of the deal.
Although Shopping.com isn’t a top 10 site today, it’s still pretty influential. Plus, on top of the above benefits, you’ll also get price alerts and comparisons, product reviews, social media links and much more.
Sources:
https://support.volusion.com/article/how-use-shoppingcom-feed