Your products are the core of your business. Good inventory management is essential to making sure your customers get those products in a timely manner. Inventory management includes maintaining stock, tracking shipping costs and a system for recording and reporting restocking needs and proper stock updates and the tracking and management of those systems. The goal of inventory management is to provide uninterrupted sales and customer service. Any breakdown of these systems can cause losses and even business failure. So, a reliable inventory management system is critical to the success of your e-commerce business. Here are some inventory management best practices to make sure your e-commerce website is running smoothly and profitably…. Read the full article
When ecommerce first emerged in the United States, it was a niche thing. Convenient for those who lived in more rural areas, handy for Christmas shopping while avoiding malls, but ultimately, not something universally adopted. Until now.
Two exciting studies emerged this week which tell a very different story…. Read the full article
Having a well-defined target market is critical to maximizing your marketing dollars. Many small business owners make the mistake of trying to target everyone who might be interested in their product. But focusing your marketing budget on a niche group who will be more likely to purchase your product or service is a more effective and efficient way to spend your limited funds…. Read the full article
You have spent a lot of money on a shiny new website with all the bells and whistles. Your SEO is beginning to work and you are attracting a significant number of visitors to your site. But if those visitors don’t convert to customers, you have wasted your money. Keeping visitors from bouncing and increasing your click-through rates is the goal. Below are easy ways to increase your conversion rate…. Read the full article
It’s a safe bet to say that all e-commerce retailers want to increase revenue through sales growth. Sometimes an increase in sales can seem to be random luck, but is it? It can help to look at a particularly profitable time period for your store to determine what exactly went right. Many factors go into creating the right conditions for a sales frenzy, however, there are four factors that typically can explain increases in sales. When you know what these are, you can work on maximizing their potential.
1. Website traffic… Read the full article
Recommendations from satisfied customers have always been an excellent way to grow a business. The current sales climate, particularly in a multichannel community, has taken customer recommendations to a new level. Years ago, when customers were in the market for a new car, for instance, they would go down to the local store and buy a Consumer Reports magazine. They would use these analyses to make an informed decision on their purchase. Now most potential customers, even if they plan to buy in your brick and mortar business, will go online to find out more about a product or service.
Customer Reviews Matter… Read the full article
The proof is in the pudding as the saying goes. What that expression means is that you have to try a food to know whether it’s any good. However, if you haven’t tried the food yet, the next best thing is for someone you know to try it out and tell you what they think. This is known as social proof. Why am I telling you this? Because in the world of ecommerce, social proof can make or break your business.
Social proof in ecommerce is the idea that customers now validate or invalidate the value of potential purchases for other customers. The customer review is the leading source of social proof online. While it may take time and effort to build legitimate social proof, it’s worth it…. Read the full article
Setting up and running an ecommerce store can be daunting and can be very expensive or not so expensive depending a number of factors. As a business owner who is thinking about getting on the ecommerce train, you have options, ranging from professional site development at one extreme and using a hosted shopping cart site such as Magento, Shopify, and Bigcommerce at the other…. Read the full article
If you’re running an e-commerce business, the odds are high that you already know how to use social media platforms like Facebook, even if only for personal use. Given that, you might be thinking that social media marketing is a piece of cake. The truth is, it takes a lot of time and effort to get a successful social marketing plan up and running so that the conversions start rolling in.
Identify Your Purpose… Read the full article
Strategies to Make Your E-Commerce Site Work for You
These days many businesses do all of their sales online in a virtual store. Small business owners usually find that expanding into online sales is an important step in growing their business. Even businesses that are primarily brick and mortar can benefit from an e-commerce presence that can establish their credibility, increase their exposure, and augment their sales…. Read the full article