Not many Internet companies can claim they’ve been in business since 1996. Bizrate has earned this right, however, by providing users with 
unbiased comparisons between companies across just about every industry. According to Bizrate, they gather more than 25,000 customer reviews every single day. So it’s no wonder Bizrate is one of the top 500 most popular websites in the country and just outside of the top 2,000 in the entire world. This should be incentive enough for you to get listed on the site today and do everything you can to make the most of this opportunity.
The benefits you’ll receive from a Bizrate will cost you, but the initial investment is only a $50 refundable deposit. Later, you’ll need to bid on cost per click (CPC) options. Obviously, the amount you spend there will be up to you.
Next, you’ll want to sign up for Bizrate’s survey and feedback service. As you can probably guess, this is a tremendous way to mine the minds of your customers. Bizrate releases surveys all the time and solicits feedback from the hundreds of thousands of people who visit their website every day. While you should always do your best to solicit feedback from your customers, it’s unlikely you’ll be able to cast as wide a net as Bizrate can.
Bizrate will provide you with a unique Merchant Identification Number (MID). You’ll then want to provide Bizrate with two logos, which they’ll then use for the surveys. The last step will be supplying your own page with a bit of code so your Bizrate page will be easily linked to from your online shopping cart.
There are a number of advantages to having a Bizrate account. Obviously, the main one is exposure. However, you must consider that with this exposure comes greater accountability. If you’re having issues with customer service at the moment, iron those out first before submitting yourself to the judgment of Bizrate’s millions of users. No company is perfect, but you’ll have a much harder time succeeding if past mistakes are on that website for everyone to see. Lastly, take the surveys and feedback seriously. This is an invaluable tool every business should be leveraging.
Despite how helpful Bizrate can be, the costs are minimal, including the time you’ll need to dedicate to starting an account. Yet, if you play your cards right, a Bizrate account may be one of the best investments you make.
Source:
http://www.alexa.com/siteinfo/bizrate.com