SEO is probably one of the hottest topics out there when it comes to eCommerce. It stands for search engine optimization and it’s all about 
convincing search engines your website is what their users are looking for. Clearly, this is incredibly important. However, for obvious reasons, it could just as easily be called Google optimization. So let’s take a look at how you can use your title and description tags to grab Google’s attention for the right reasons.
Let’s start with the title tag. The actual title you give any webpage should obviously speak to what it’s about in the most concise manner possible. This is also the general strategy for title tags. They should tell the search engine (or anyone looking at search engine result pages) exactly what they can hope to find on your webpage. Obviously, you want to sell them on choosing yours.
You don’t have a lot of space to pull this off in the code (typically 50 to 60 characters), so most people opt to simply start with their primary keyword, then their secondary one and finally the name of their brand or company. Google reads left to right and gives priority to whichever words come first, so this is a sound strategy. However, when at all possible, mix it up to create compelling copy.
Now let’s take a look at your description tags. Typically, you have about 160 characters to use here, so you have more to work with. Plus, your potential audience will definitely see this in their search engine results, so it’s paramount that these speak to search engines and people alike.
Obviously, you want to use keywords here, but knowing that your users will be staring at it, make sure you use this space to sell. Why should a user pick your site over all the other options out there? You can potentially snag visitors from websites with better rankings if you handle your description tag correctly.
To that end, consider a legitimate call to action of sorts. If you offer a service, let them know in the description tag that they can get the first 30 days for free. If you’re selling your services as a personal coach, let them know you give a money back guarantee. The list goes on.
Although meta tags are traditionally used as opportunities to convince search engines you’re the best site on the block, don’t forget to write for users first. The above advice will optimize your efforts for both.
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