Social media is everywhere today. You can’t go very far without someone talking about what they heard on Twitter or what they liked on Facebook. Since social networking is so prevalent in today’s world, it makes sense that businesses need to be on those sites and active. Of course, many companies are still relatively new to using social media as a means to gain more sales, and they are failing miserably at it. You do not have to fall into that category though. Read on to find some great ways to learn more about getting social and getting more sales. It is not as difficult as you might imagine.
Post Coupons
One of the best ways to get someone to take action is by offering them something at a discount, and utilizing coupon codes is a simple and effective way of doing that. When you create the coupon codes, make sure you put the information out on all of your various social media networks, including those that are mostly visual, such as Pinterest or Instagram. Track the effectiveness of the codes by making sure that the code itself is unique to each of the sites, even though the offer is the same. This gives you an idea of which of your social networks gets the most traction, so you can focus on that area.
Give Customers Some Benefits for Using Social Media
Consider some of the other ways you can drum up some more action on your networks and more business for your company. Consider offering customers some additional discounts or other benefits when they0 check in at your place of business, or when they retweet one of your tweets. If they retweet ten of your tweets, for example, you can offer them a discount. If you are a restaurant or a bar, for example, you could offer a free drink. It would work similarly to a punch card system that some stores currently use. This would simply be the digital version of it.
Know Your Customers Better
When you are on social media, one of the things that you really need to start doing is interacting with your customers. When the customers post something, whether it is a comment, feedback, or a question make sure you respond. However, you do not want to make the mistake that some large companies are making. They set up an automated system with generic tweets or responses that come off as not listening to the customers. Many companies and brands, from OREO to Progressive Insurance have had trouble with automated tweets.
Additionally, the people you have working on your social media need to be aware of what they are posting and when. They should never post insensitive posts and tweets, and they should never retaliate against an unhappy customer.
Learn to engage in a meaningful way; use the social networks for sales and even for customer service. You will find that when you do this, it can offer some nice benefits for your customers, and ultimately, that helps your business to become more successful.
Integrate with Your Sites
You should try to integrate your social media with all of your sites. You need to incorporate social media to your ecommerce site and pages, as well as individual product pages, and your blog. Make it as easy as possible for those who visit all of your online locations to share the information they find. This will help you to improve your chance of getting sales, and it actually makes it easier for your current customers and fans to do much of your advertising for you.
Resource: http://www.mackcollier.com/five-ideas-for-using-social-media-to-generate-sales-for-a-small-business/