Your AI Operations Partner for Multichannel Jewelry Ecommerce

Appath is ecommerce operations software for multichannel jewelry sellers. It connects Amazon, Walmart, eBay and Shopify stores to one catalog, syncs inventory and prices, routes each order to the right supplier for dropship fulfillment, books every fee and cost, and includes Appath AI: an advisor that finds growth in your own sales data, an assistant that answers questions about your business, and an optimizer that writes channel-ready listing content.

Appath runs the work between a sale and the books, on Amazon, Walmart, eBay and Shopify: listings checked and sent to each channel, inventory synced from your suppliers’ stock to every store and size, prices kept to your pricing rules and MAP floors, each dropship order routed to its supplier with tracking sent back to the channel, returns and cancellations on the order they belong to, and every fee and cost booked. Nothing needs a person unless Appath raises a notice, and Appath AI proposes the next step for you to confirm.

Yes. Appath was built on jewelry catalogs of more than 550,000 products, and a 50,000-SKU catalog fits the Core plan (up to 100,000 SKUs). Supplier catalogs and your own products load by CSV at any size, with a dry run first; stock syncs to every store hourly, in bulk feeds built for catalog scale.

When an order arrives from Amazon, Walmart, eBay or Shopify, Appath links each line to the supplier item behind it, holds that stock, and sends one purchase order per supplier, by e-mail, supplier portal, file or API, with the ship-by date, including the sizing days for a ring that needs sizing. The supplier’s tracking goes back to the channel and its invoice is read back into the order’s books. You stay the seller of record.

Yes. Each ring size is its own SKU with its own stock, grouped as one family on every channel. Appath sets every store’s quantity from your supplier’s stock each hour and holds stock for each order line as it routes, so what each store offers follows what the supplier really has. A swing in a supplier’s stock file that looks implausible is held for your review instead of being pushed.

Amazon, Walmart, eBay and Shopify, all live, with as many stores on each as you run: every plan includes unlimited stores, with no charge per channel or per store. A Shopify store connects with its own app in minutes.

Appath AI is one product with three parts on one credit balance: the Advisor finds growth opportunities in your own sales history, the Assistant answers questions about your business, and the AI Product Optimizer writes channel-ready listing content. It never changes a listing, your stock, a price, a purchase order or a supplier by itself: every suggestion opens a step you confirm. It never sees a buyer’s name or address, and it never combines your data with another seller’s.

Appath is built for jewelry first, because that is where we ran stores for twenty years; the platform is category-neutral underneath, and more categories open as suppliers in them join.

Every new account starts with a 30-day free trial, no card required: the whole platform and Appath AI, with 100 AI credits. At the end of the trial you choose a plan, or the account pauses. While Appath is in early access, request access and we will set up your account with you.