We here at Appath know a thing or two about creating a quality ecommerce website. After all, we are proud to make some of the best 
ecommerce software in the business. So if your company is currently struggling with their website, keep reading for some tips that should help.
While everyone appreciates detailed descriptions of your products, do your best to keep it to 200 words. Experts believe this is the sweet spot. And while copy that’s a joy to read is ideal, make sure it also provides essential information like the product size, its shipping weight, relevant materials, etc.
A picture is worth a thousand words, so it provides a great option for making up any ground you may feel you lost due to the 200-word limit. Yours need to be the highest quality you can afford and your customers should be able to enlarge them for a better view without them suffering from diminished quality.
Many companies make good money by including a sign-up form of some sort on their ecommerce website and then contacting customers in the future with special offers, items relevant to them, information about upcoming sales and more. If you plan to take up a similar tactic, just be sure to keep it brief. 200 words here would not be appropriate. Ask them for their email address, explain to them why you want it and leave it at that. You’ll have many opportunities to collect helpful information about them like their profession, interests, location, etc. Over-complicate things now and they may decide to bypass your request altogether.
Also, never make registering with your ecommerce website a prerequisite for purchasing from it. That’s a great way to give away business. While it makes sense to incentivize it, be sure people can at least view your products before they hand over any information.
Your customers should have no problem finding exactly what they want on your website. This means giving them plenty of search features that make it easy to locate what they’re looking for. When you’re selling something, you want to eliminate any hurdles whatsoever to your customers finding and buying. Unfortunately, this is exactly what many websites do when they add in unnecessary features that distract or stand in the way.
While there are a number of ways to increase the performance of your ecommerce website, these are easily implementable while having very real benefits. Of course, at Appath, we also have a number of solutions from inventory management to shopping cart software that can help too.
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