As consumers keep turning to the Internet and mobile solutions to make their purchase decision, the on-line economy has evolved to the “click and buy” model, and the e-commerce joined forces with the m-commerce (mobile commerce).
For businesses that are just starting, this process can be both frustrating and hard to grasp. To avoid this as much as possible we’ve decided to share with you 3 simple e-commerce tips to optimize your customer’s experience.
Create an oriented customer experience
When your customers can’t touch or see the products you’re offering in your on-line store, convincing them to fill their carts and use their credit cards is not an easy task.
Adequate pricing well thought descriptions and personalized product pictures are the key to convince your client you’re better than your competitors. Customizing the client’s experience as much as possible is one of the best ways to increase conversions in your e-commerce store.
A customer-oriented e-commerce will increase brand loyalty, which is key to obtaining new buyers via referrals and to be able to segment your audience, which of course translates in to a sales increase!
Design a service you’ll be happy to use
The best beta-testing team for your ecommerce are friends, family and co-workers. Make them test your services as if they were consumers; also, test the process yourself! If you can’t browse through your website for 30 minutes nicely, then you’re doing something wrong.
If your team is thinking as a consumer, then you’ll end up having a good design and ultimately a one of a kind customer experience!
Any serious business out there knows that the customer service is key when it comes to successful strategies, but some small companies overlook these processes and rely purely on referrals from previous clients. The truth is that nowadays is easy to have a great customer service, you can do it via Social Media for example! Twitter is a great platform to do this!
Make sure your clients are having the best experience possible: from the moment they get in your website to the moment they receive the product. Be there for them, answer questions and be diligent.
What do you think about these e-commerce tips? Any other points you’d like to know about? Let us know and we’ll be happy to help you!