When it comes to managing a successful e-commerce business, you must be aware that one of the main factors is gaining and keeping your customer’s trust. Trust plays a huge role in ecommerce in particular, because customers can’t put a face or a physical address to your store. One must feel completely confident in your business to send their money and personal information to you. The more visitors that trust you, the more revenue you bring in. Your website’s appearance plays a big role in … [Read more...]
In It to Win It: The Amazon Buy Box
How seriously are you taking the Buy Box? Many have heard of it but actually winning it may still remain a mystery. The Amazon Buy Box isn’t just a random “add to cart” button; it is a merchant’s treasure to the bottom line...to sell! What is the Amazon Buy Box? The Amazon Buy Box is one merchant’s head start to being the preferred option that customers see when searching for a hot item to buy. You can find this helpful feature located to the right side of the product page where customers … [Read more...]
Using Google Analytics for Ecommerce
Google Analytics offers a broad spectrum of metrics for ecommerce sites. However, it calls for a proper configuration and knowing what to monitor after. Being an ecommerce site, it is important to use Google Analytics because you cannot physically see your customer. You are not able to see their habits or physically interact with them, causing you to be blind to information about your customers that you would normally get to observe. After configuring Google Analytics for ecommerce, there are … [Read more...]
Basic of Ecommerce Marketing on YouTube
Video marketing has plenty to offer when considering content marketing strategies. Employing quality video content is a great way to engage website visitors by telling a story deeper than photos or text can express. There are a number of incentives that marketing on YouTube can offer. With the high traffic of YouTube’s search engine, adding videos to your ecommerce site can help drive your SEO rankings. Keep in mind that Google also shows great favoritism to video in search results. For … [Read more...]
Website Nightmares: Know This Before You Think of an Ecommerce Store
You know something about web hosting? You won’t know how important it is until a few issues crop up. When they do, you’ll be usually staring at the ceiling since things like NameServers, “A” records, and CNAME can all seem like a different language. Even if you knew some of this, actual work is a lot more complicated. Trouble is that you won’t have to dig your head into this until something has to be done like changing settings, modifying DNS information, and probably migrating websites from … [Read more...]
Finding the Right Keywords to Make Ecommerce Marketing Easier
Often, companies simply do not put enough thought into the keywords that they are using, whether it is on their onsite content or on the ads that they are using for ecommerce marketing. They keep working on their campaigns with the same tactics and keywords, never realizing just how useless it might be for them. The cost for every sale that they make keeps going up and they simply aren’t getting the return on their investment that they need. It’s important to realize that pay per click ads … [Read more...]
Stop The Madness: Don’t Do This With Email Marketing for Ecommerce
Email marketing is one thing you shouldn’t do without. You might as well let go of everything else, except blogging and active engagement on social media, if you just had to choose three things to do to promote your ecommerce store. According to Brian Clark of Copyblogger.com, email marketing has an ROI of 4300% (not a typo). Try and beat that. Don’t theorize, and don’t take anything for granted It’s easy – as a business owner – to decide on the basis of theories. They go something like … [Read more...]
How Social Media Helps You With Ecommerce
Let’s take the time machine and go back a good 50 years or so. Say you have this quaint little shop and you sell groceries. You could very well be living in a small town where everyone knows everyone on a first name basis. So customers walk into your shop, ask about you (and your family), have a friendly chat that could last a few good minutes, and then you’d finally ask for what you want. Over the counter, you’d give away your dollars and cents. For the shopkeeper – that’s you – this repeats … [Read more...]
Find Quality Shipping Software for Online Retailers
Companies today need to have many kinds of software as a means to keep up with the fast-paced world, not to mention all of the competition that’s out there. One of the most important pieces of that technology is the shipping software they use. Having high quality software that can make shipping and tracking shipments just a bit easier can go quite a long way toward making the overall company run more smoothly. However, you do need to make sure you are buying the right system for your company, … [Read more...]
Marketplace Options Abound for Multichannel Ecommerce Store
Selling online is better and easier than ever today thanks to the sheer number of marketplace options available to you. Naturally, most sellers already know many of the large companies through which they can sell, including Amazon and eBay. Those sites are able to provide great opportunities for sellers of all sizes, and it helps to level the playing field between the large companies and the smaller businesses out there. However, these are not the only options . You will find quite a few other … [Read more...]
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