Online Inventory & Order Management Software for Amazon & Ebay Multichannel Sellers

Amazon Success by Winning the Buy Box

by | Ecommerce Business Tips |

There’s no debating that Amazon has revolutionized the way the world buys things—literally, just about anything. If for no other reason, this is true for the sheer size of their inventory. However, Amazon has also been a trailblazer in offering their customers affordable versions of the products they want, sold by third party vendors. If you’re one of those merchants, though, you have your work cut out for you. Winning the Amazon Buy Box, for example, is paramount. The Buy Box just refers to … [Read more...]

Rakuten (buy.com) Custom Pages

by | Ecommerce Business Tips |

It’s not hard to see why Rakuten is the largest online retailer in Japan and one of the biggest in the entire world. When it comes to electronics, the site has almost any product you could imagine. However, the website is also popular because it allows users to sell items as well. Granting them the ability to make custom pages—called custom product pages—allows users to garner even more customers. However, if you don’t know how to optimize these pages, you’ll lose profits despite them. One of … [Read more...]

Employing Twitter for Ecommerce Business Purposes

by | Ecommerce Marketing |

Twitter only allows you 140 characters at a time, but if you know what you’re doing, that can be more than enough. Your company needs a Twitter page and the following is how you can get started with using it for business. Let’s start with the bio. You get 160 characters plus an image to make the most out of, so use this space wisely. The image should be either your logo or something that is immediately associated with your brand. By no means should you leave the image as that egg. Your bio … [Read more...]

Tips for Turning Profits on eBay

by | Ecommerce Business Tips |

No matter what you want, chances are you’ll be able to find it on eBay. You’ll also probably find it for the lowest price too. However, just because eBay makes it easy to buy, doesn’t mean it makes it easy to sell—at least not if you’re trying to earn serious profits. For that, you’ll want to try out the following tips. Let’s start with the main focus of your listing: the actual product. Presentation is everything on eBay and can often be the difference between celebrating a sale and … [Read more...]

An Introduction to Google AdWords

by | Ecommerce Marketing |

The world of eCommerce is a vast one that includes a diverse range of businesses. This can make giving broad advice about that world a tall order; perhaps it’s one that should even be avoided. However, one topic that everyone in eCommerce should know about is Google AdWords. If you’re unfamiliar with how Google AdWords works, it’s a simple enough concept (though it can get complicated quick). Google actually auctions off the right to show up on their results page for popular keywords. … [Read more...]

How to Get a Ecommerce Website that Loads Fast

by | Ecommerce Business Tips |

It’s easy to get carried away in any one direction when it comes to eCommerce. For a lot of people, it’s SEO. Other people go nuts with social media. However, it’s important that you give every aspect of your eCommerce business the attention it deserves. The speed at which your webpages are able to load is a great example of this. If you’ve ever had the displeasure of dealing with a website that loads slowly, you already know what a problem this is. Now imagine what that would do to a … [Read more...]

Sears Marketplace Basics

by | Ecommerce Marketing |

Just about everyone in the world has heard of Sears. It’s certainly a staple of not just American commerce, but even culture. For more than 120 years, Sears has been synonymous with the term “department store.” However, now their eCommerce website is rubbing shoulders with Amazon, Rakuten and other online retailers that provide a section for users to sell their own products. Sears welcomes three types of sellers to list products on their eCommerce website. These include items sold and shipped … [Read more...]

What Responsive Design Is and Why It’s Important

by | Ecommerce Business Tips |

Just when you think your eCommerce website is complete, fully optimized and finally able to function on its own, here comes some news you may need to update it. This is a dance you should get used to, though. eCommerce is always changing. A great example of this is responsive design. If your website doesn’t have it, you’re most likely missing out on a lot of sales. To put it as simply as possible, responsive web design is how you ensure your website looks exactly how you want it to on any … [Read more...]

Generate More Ecommerce Sales through Facebook

by | Ecommerce Marketing |

Although it’s the height of social media, don’t make the mistake of thinking Facebook isn’t a place to do business. Worldwide, more than 1.2 billion people use Facebook every month. That’s a 15% increase in just one year. Of that number, a little over 800 million check in with the website every single day. This represents an increase of 21% from the year prior. If you can’t make those kinds of numbers work to your advantage, maybe eCommerce isn’t for you. Fortunately, the below methods will … [Read more...]

Optimizing Titles and Description for Google Rankings

by | Ecommerce Marketing |

SEO is probably one of the hottest topics out there when it comes to eCommerce. It stands for search engine optimization and it’s all about convincing search engines your website is what their users are looking for. Clearly, this is incredibly important. However, for obvious reasons, it could just as easily be called Google optimization. So let’s take a look at how you can use your title and description tags to grab Google’s attention for the right reasons. Let’s start with the title tag. The … [Read more...]