If you’re a fan of sports, the following scenario may, sadly, be a familiar one: your team or favorite player has the game wrapped up with a bow on it. No sooner do you breathe that sigh of relief, though, then they do something stupid and you feel victory slip away. Even those who aren’t big sports fans may know that feeling if they run an eCommerce site. They check their analytics and find that a customer was all set to checkout, maybe they even had a hefty cart worth of products, and at … [Read more...]
How the Right Software Can Mean More Amazon Sales
As the largest online retailer in the world, Amazon is an obvious option for those chasing eCommerce profits. However, people who really want to turn a profit should consider investing in the following software options. One popular form of software sellers use to increase their profits is Amazon inventory management. By using Amazon inventory management, sellers can increase the amount of products they sell, which obviously means greater profits. Amazon inventory management also makes it … [Read more...]
Starting Out with eBay Basics
eBay has long been one of the most popular websites in the entire world. For many items, eBay is practically the only place you can shop for them. For other items, eBay’s the only place you’ll find them for an affordable price. Of course, there are countless other reasons people come to eBay, but all are looking to spend money. So if you don’t understand the basics behind using the online auction giant, you could be missing out on easy cash. Let’s solve that problem now. Buying and selling on … [Read more...]
Optimizing Meta Tags for your Ecommerce Store
A lot goes into creating a successful eCommerce website. Obviously, the product needs to be in demand and you have to provide sufficient customer support. However, there are plenty of little things, too, that must be addressed if you hope to have people visit your website in the first place. This is known as SEO (search engine optimization) and one important feature is your meta tags. Meta tags are just part of your webpage’s HTML code. Although your visitors can’t read them, they’ll be … [Read more...]
Tips for Increasing Sales on Amazon
When you get right down to it, there aren’t many reasons not to sell on Amazon. The largest online retailer in the world didn’t earn that title without attracting millions of unique visitors every single day. So even if you have your own eCommerce website, keeping some listings active on Amazon can’t hurt. However, if you know what you’re doing and implement a sound strategy, Amazon could become a source of very real revenue. Anyone can get started on the retail giant; here are some tips to help … [Read more...]
The Right Way to Profit from Social Media
Social media has been a part of the international vernacular for going on 10 years now. Almost since its inception, those in eCommerce have been clamoring to figure out new ways to use it for profit. With billions using all the different sites and most checking in every day, this is understandable. However, some tactics work better than others. In fact, according to a lot of the most recent research, most salespeople may be using social media all wrong. No matter the methodology, it seems … [Read more...]
Optimize Your Bizrate Presence
Not many Internet companies can claim they’ve been in business since 1996. Bizrate has earned this right, however, by providing users with unbiased comparisons between companies across just about every industry. According to Bizrate, they gather more than 25,000 customer reviews every single day. So it’s no wonder Bizrate is one of the top 500 most popular websites in the country and just outside of the top 2,000 in the entire world. This should be incentive enough for you to get listed on the … [Read more...]
Upselling Made Easy
In the eCommerce game, there are some tactics that were once considered speculative that are now commonplace and treated as if they were always commonsense. Upselling is definitely a good example of this. Once it was almost considered a specialized talent, then Amazon showed that you were giving away money if you didn’t do it. In short, upselling is getting a customer from one purchase to two, two to three, three to four, etc. The basic principle of upselling is that you recommend the … [Read more...]
Google Optimization 101
Although SEO stands for search engine optimization, everyone knows there is really only one search engine that matters. As long as your website pleases Google, you’ll do fine. So let’s take a look at some easy tactics you can implement to ensure Google loves your website as much as you do. This should go without saying, but the content on your website should all be original—like, really original. Google knows what it’s looking at and it knows when copy came from another site. Even “spinning … [Read more...]
How to Sell Your Products on Etsy
Etsy is an eCommerce site that offers a wide range of unique products, typically made by individuals or small teams around the world. Any items that come from a factory must follow very strict requirements. So, as you can imagine, talented individuals from all over have flooded the site, excited by the opportunity to make money doing what they love. Unfortunately, many leave disappointed. If this sounds familiar or it’s simply a scenario you’d like to avoid, keep reading for a few important … [Read more...]
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