Online Inventory & Order Management Software for Amazon & Ebay Multichannel Sellers

You May Be Making These Meta Tag Mistakes

by | Ecommerce Marketing |

Getting search engines to take notice of your website is one of the most important areas of eCommerce to master. Without mastering the tactics involved, you’re leaving your chance at success largely to luck. While there are many factors to consider when it comes to search engine optimization (SEO), one that deserves its own article is meta tag descriptions. If you aren’t handling these correctly, you’re losing business. Meta tag descriptions are copy that is only seen by search engines, for … [Read more...]

Take Advantage of Shopping.com

by | Ecommerce Marketing |

If you’re in the market for just about anything, you’ll be doing yourself a favor by heading over to Shopping.com. The website started in 1999 and by 2004, it was consistently one of the top 10 most visited websites in the entire world, trailing just behind eBay and Amazon. The former would eventually purchase Shopping.com and the company continues to offer online consumers everything they need to go comparison shopping before their next purchase. Obviously, on the selling side of things, it … [Read more...]

How to Optimize Your Product Page

by | Ecommerce Business Tips |

All eCommerce sites need pages for their products. This is a given. However, if you aren’t putting anymore thought into them than you would if they were display cases in real life, you’re missing out on all kinds of business. The Internet speaks a language called SEO (search engine optimization) and if you’re not covering your product pages in it, search engines will have nothing to do with them. Fortunately, the following tips will make sure your product pages are covered in bright, blinking … [Read more...]

Leverage Google Places for Marketing

by | Ecommerce Marketing |

When Google puts out a product, it tends to be a game changer. Google Places is as good an example as any. While it went through a number of incarnations, the finished product is now a part of any Google search for specific businesses or local options that offer the services and products they provide. Like so many things Google offers, this function can be leveraged to your business’ advantage if you know what you’re doing. First, you need to set up a listing with Google. This is easy enough, … [Read more...]

How to Make Facebook Ads that Convert

by | Ecommerce Marketing |

Facebook remains the most popular form of social media and has enjoyed ruling the roost for more than a decade now. With over a billion users and more than 90% of them checking in with the site every day, there’s little reason to think Facebook won’t be a dominant force for years to come. This makes it the perfect place to advertise, but only if you understand how to do it. Keep reading for a quick introduction that will definitely help. One mistake most people are probably making right off … [Read more...]

How to Beat Amazon

by | Ecommerce Business Tips |

Right now, Amazon is the largest online retailer in the entire world. So, actually beating them would be a pretty ambitious goal. You’re welcome to it, of course, but most people who partake in eCommerce would probably be happy with far less. Either way, though, if you’re selling products online, you need to think about how Amazon could affect your bottom line. The same really goes for any online store too. A site like Amazon actually provides a good introductory lesson to how smaller … [Read more...]

eCommerce Mistakes Every Beginner Must Avoid

by | Ecommerce Business Tips |

If you’re just beginning with ecommerce, you’re right to be excited. The prospect of success carries a number of alluring promises with it. That doesn’t give you an excuse to be reckless though. Many promising eCommerce websites die prematurely because their creator dove right in when they should’ve thought a bit longer. To help you avoid problems early on, here are some mistakes you’ll want to be careful to avoid. In an effort to stand out, you may create a website that is overly … [Read more...]

Backlinks 101

by | Ecommerce Business Tips |

There are countless ways you can optimize your eCommerce website to attract the attention of search engines and, as a result, as many customers as you need. The art of quality SEO (search engine optimization) has become almost a religion amongst the eCommerce crowd. Many focus on it far more than even their products and services. Out of every tactic available, though, most experts believe backlinks deserve the most attention if you wish to succeed. For those who don’t know, backlinks are just … [Read more...]

How to Choose the Best Shipping Carrier for Your Store

by | Ecommerce Business Tips |

Image Credit: Stockimages via FreeDigitalPhotos.net Deciding which shipping carrier to use is one of the most important decisions for ecommerce business owners. In order to receive high customer ratings it's imperative customers get their undamaged package on time. Not going broke while maintaining high shipping standards is no easy feat.  To choose the best shipping carrier for your company, you have to decide what your specific needs are and then determine which carriers meet those … [Read more...]

4 Time Saving Tools for Ecommerce Sellers

by | Ecommerce Business Tips |

As a business owner your time is valuable. Running an ecommerce store, especially as a multichannel seller (and who isn't these days?) takes a lot of time and energy. Adding to inventory, shipping orders, keeping customers happy, and implementing marking efforts barely leaves time to focus on growing your business. With all of that in mind, I've gathered up four, easy to use, time-saving apps. RescueTime First off, lets find out how you’re spending your time. RescueTime is a tool that monitors … [Read more...]