Online Inventory & Order Management Software for Amazon & Ebay Multichannel Sellers

10 Strong Steps For Content Marketing in 2014 [Forget Predictions]

by | Ecommerce Marketing |

So they say that content marketing is the “in thing” now. You might be already on to it or maybe you are not. Probably you are overwhelmed just how much there is to do when it comes to marketing your business today. All those content marketing predictions are good, but it’s not sufficient. Such is the marketing beast. The predictions won’t do you good unless you have an action plan. Content Marketing is evolving faster than we can care to acknowledge. Content Marketing? Correction: It’s … [Read more...]

6 Awesome Reasons You’ll Need to Justify Entrepreneurship

by | Ecommerce Inspiration |

Entrepreneurship is almost a cure-all for most people. It frees them from the drudgery of doing what hey don’t like. It’s the ultimate route—when done right – to higher earnings, more freedom, and a chance to do something that can possibly change the way problems are solved. If nothing, it’s the oldest form of making a living. No matter what your reasons for entrepreneurship are, it’s not an easy path to take. It’s riddled with problems, challenges, and thorns in your path. That’s why normal … [Read more...]

How to Organize Your Ecommerce Business Like a Pro

by | Ecommerce Business Tips |

Small or big, eBay or Amazon, you’ll do better in business if you are organized. Better organization leads to efficiency and saves time. It makes you more productive. Every hour saved has a dollar amount attached to it, and we don’t have you tell you that. The trouble is the chaos that business really is and the hard work it is just to stay organized. Too many things to do, time always runs out, and we all have limitations to how much—or how hard – we work. That’s why we believe that you … [Read more...]

4 Hard Realities To Embrace Before Starting Your Ecommerce Business

by | Ecommerce Business Tips |

Entrepreneurship is challenging. It’s also a cure – panacea of sorts – for thousands of people in the world who are looking to do something bigger in their lives. Something that’s pushes them to do more, helps them become more creative, and brings up a sea of opportunities. Ecommerce is currently a 300+ billion industry globally and is only set to grow more. It changed the way people buy and sell products or services. We wouldn’t be too far off the mark if we said that ecommerce is one of … [Read more...]

How to Put the Power of Persuasion to Work For Your Online Store

by | Ecommerce Marketing |

We are in the business of “persuasion”. Make no mistake: absolutely everyone is in the business of moving people. Daniel H. Pink wrote a book called To Sell is Human to clarify that point exactly. You could have the world’s greatest products to sell or the most charming services to provide. None of that would mean a thing if your visitors don’t stick around and no one ever buys a thing. Persuasion is powerful and you’ll need that peppered on every pixel of your ecommerce store, every word of … [Read more...]

How to Make Your ecommerce Store Sizzle with Substance

by | Ecommerce Marketing |

Ecommerce stores are plenty out there but there isn’t much of attitude and chutzpah, if you know what we mean? We see a lot of ecommerce stores but not all of them get our attention. Maybe it’s the way those ecommerce stores are designed. Perhaps, it’s the product images. Or maybe it’s the copy. Of course, the utility and the ease of navigation also matter. Somehow, they don’t get our attention. There’s a lot happening out there on the Internet. Now, if we feel it that way, chances are … [Read more...]

How to Manage Your Time With Social Media and Still Run Your Business

by | Ecommerce Marketing |

We’ve all heard it. Social media robs you of your day. It’s a terrible thing to drain precious time that should have been spent in running and managing your business (and that includes a clever, strategic approach to social media) only to social media and nothing else. We do believe social media is critical for your ecommerce business. It’s not to say that you’d spend days managing your social media accounts. There are ways to get what you want out of social media (assuming that you did think … [Read more...]

How to Make Twitter Work For ECommerce Stores

by | Ecommerce Marketing |

Twitter has a lot going for it – from size to engagement; from a network to really awesome conversations. Depending on your business niche, you could virtually reach to practically any company, brand, or individual -- just like that. You might be frowned upon if all you did was to “hustle” and “sell” on Twitter. You’d, however, do really well if you manage to maintain great conversations, use Twitter for more than just “small talk” and make it work for your business. While there are tons of … [Read more...]

5 Ecommerce Companies that Started With Almost Nothing

by | Ecommerce Inspiration |

It’s the sign of true entrepreneurial ingenuity when you start a business without putting a dime into it. It feels good but it’s also challenging. It’s another thing that it makes headlines too, one day. The world waxes eloquent about many companies such as Microsoft, Google, and Dell because the founders of these behemoths grew from hostel dorms, garages, and friends’ attics. They are our heroes, no doubt. We also have underdogs -- heroes who aren’t visible yet. We have entrepreneurs who … [Read more...]

Top Apps Every Ecommerce Seller Should Swear By

by | Ecommerce Business Tips |

As the year 2013 comes to a close, mobile is ubiquitous. According to an Infographic from AF-Studio and Super Monitoring (with thanks from Digital Buzz Blog), smartphone ownership in the year 2011 was just at about 35%. By May 2013, that number grew to 56%. By 2014, more than 2500 million units of smartphones would have been shipped. More than 50% of the average global mobile web users now use their smartphones as their primary or exclusive means of going online. About 6.5 apps on the phone stay … [Read more...]