Customer interaction is a vital part of shopping in all channels, but the advent of digital communication platforms such as social media has completely revolutionized the way in which shoppers want to engage with brands online. Whereas once consumers were happy to go into a store and chat to an assistant, or phone up a call center to log an inquiry, now ecommerce retailers are expected to deliver instantaneous service, without necessarily requiring the customer to actually speak at any … [Read more...]
Which markets will challenge ecommerce retailers in 2015?
In our last blog post, we looked at which regions present the greatest growth opportunities for online retailers seeking international expansion in 2015 – but what about the rest of the world? Every ecommerce company has its own agenda, which makes certain geographies more suitable than others. Product categories, demographics in existing markets, channels, budget and infrastructure are just a few of the influencing factors when businesses decide to widen their reach, and these variables … [Read more...]
Where are the ecommerce growth markets in 2015?
One of the biggest challenges for any ecommerce retailer is deciding where to grow your business; the virtual world of online shopping breaks down traditional barriers to entry, but having no set strategy for development can make establishing your own path a daunting task. Entering any new market has its unique hurdles to traverse – legislation, taxation, currency, language and cultural trends, to name a few – but one of the biggest considerations is whether there’s an appetite for ecommerce … [Read more...]
How to improve ecommerce profits through the buying process
Buying is a complex process for all retailers, but nowhere more so than ecommerce. Whether you're selling on Amazon, eBay, and any other marketplaces or online stores. Virtual shelves create endless possibilities for product variations and volumes, but this in turn makes optimizing the mix of goods on sale much more difficult than within a store. Trying to be everything to everyone is the quickest way to turn the buying process into a costly task, which leaves you with excess stock to sell at … [Read more...]
4 ways to attract more online shoppers in 2015
The start of the year is a great time to make new resolutions - most of us set personal goals, so why not create business targets as well? For most ecommerce retailers, the main ambition for 2015 will be to increase the size and value of your customer base. If you’re nodding your head in response to this statement, we’ve put together some key points to help focus your strategy for the year ahead, and help you form more profitable customer relationships. Put the customer at the heart of … [Read more...]
eBay Shipping Management Enhances Workflow
As someone selling on eBay it is likely that you are already handling (or preparing to handle) bulk shipping. After all, it is usually necessary to sell high quantities of goods through the site in order to profit and to remain competitive. Do you spend a lot of time trying to keep your listings up to date, unique, and competitive? Do you struggle to handle the different steps required after a sale? Confirmations, printing the different slips and labels, and properly packaging and shipping … [Read more...]
Amazon Shipping Software Should Feature in Your Integrated Solutions
As a wise and effective entrepreneur, you are selling on the world's top channels, including sites like eBay, Newegg, Amazon, and others. You decided to become an entrepreneur in order to get out of the old "rat race," and yet your days are just packed with long "to do" lists. You have to keep logging into the various sales channels and updating your inventory or prices if you are to remain competitive. You have to manage the different messages regarding sales, and then arrange shipping. Then … [Read more...]
eBay Inventory Management Eliminates Mistakes
Time is money. Most of us know that simply because we exchange our time for money doing what we call our "jobs". However, when you are in business for yourself, your time really is a lot of money. After all, if you are handling every facet of the work, time spent doing menial tasks could be costing you opportunities for growing the business. Nowhere is this more common than for those doing multichannel retail. Those selling on Amazon, eBay, Sears, newegg, and their own eCommerce websites … [Read more...]
Order Management Software is as Important as Good Products
The experts will all tell you that you can have the best product in the world but can still fail at multichannel sales if you are bombing in the order management area of the business. Poorly handled inventory, slow shipping, and botched orders are a recipe for disaster, and yet they can be overcome with order management software. A multichannel seller just getting started may even want to explore the ability to find integrated services that incorporate order management software along with … [Read more...]
Maintain Quality With Amazon Inventory Management Tools
Manual...there are very few processes that are actually handled manually these days. Automation is not the lazy entrepreneur's path; it is the smart entrepreneur's choice. After all, one sure and fast way to give yourself a lousy reputation and a failed business venture is to fall behind, fail to meet deadlines, and take orders that end up on backorder because you just don't have the merchandise. (Grundy, 2013) This is why manual inventory management is a foolhardy approach to running your … [Read more...]
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