Video marketing has plenty to offer when considering content marketing strategies. Employing quality video content is a great way to engage
website visitors by telling a story deeper than photos or text can express. There are a number of incentives that marketing on YouTube can offer. With the high traffic of YouTube’s search engine, adding videos to your ecommerce site can help drive your SEO rankings. Keep in mind that Google also shows great favoritism to video in search results.
For ecommerce businesses, video provides a powerful way to showcase products. Decide what types of videos will assist in keeping your target
audience engaged and can persuade viewers into becoming subscribers. There are a few different types of videos you can use to promote your ecommerce site:
- How-to’s
- Product Guides
- Expert Advice
- Video Blog Post
- Branded Advertisements
To jump right in with creating YouTube videos, start with something simple like recording answers to your frequently asked questions. Get familiar
with being in front of the camera by recording and watching yourself during playback. Learn what works best for you while keeping target audience in mind. Informative and quality content is important in keeping the viewer’s attention.
In addition to quality content, create a visually appealing branded YouTube channel page. Your landing page should hook the viewer, making them want to experience all that your channel has to offer. Using a channel trailer is a great introduction to what viewers can expect from your content. The channel trailer shouldn’t tell the viewer what you do, but rather show them. Put thought into your channel name, description, icon and artwork, making sure everything is in line with the voice of your brand.
As in any other online marketing tool, take time to evaluate the effectiveness of your YouTube strategies. Observe your most watched videos and mimic the format in order to maintain consistency and collect a higher number of viewers. Closely monitoring what works for your channel will widen your video’s reach, therefore increasing sales for your ecommerce site.
After creating and uploading your YouTube video for public viewing, be sure to share it across all of your platforms with a link that leads back to your ecommerce site. Encourage viewers to share the video, which will expand your brand for you.
With the massive number of views YouTube receives, video marketing just might be what your content marketing strategy is missing. Give it a try and more importantly; be confident in the video content you publish.
Resources: http://www.shopio.com/blog/how-to-use-youtube-for-your-ecommerce-business/
http://blog.hubspot.com/blog/tabid/6307/bid/12024/How-To-Use-YouTube-For-eCommerce.aspx