Blogging is one inbound marketing technique that offers multiple business benefits. For your ecommerce store, a blog can be used to provide information on new products and services, offer tips and advice, publicize promotions, and share links to interesting industry news. You can also use a blog as a source to answer customer’s questions and to post content created to draw in new customers.Blogs are convenient and easy to implement because it requires little to no IT and technical skills in order to contribute content. Most blogging platforms have predesigned themes that you can choose from to create a match to your brand.
The creation of a new blog post means another page is added to your website. When you’re writing high-quality content that people are naturally interested in reading and sharing, you’ll rank higher in search engines. Be sure to include keywords that are relevant to your businesses market. However, keep in mind that you are writing for your audience and not just search engines. Every link to your site, from other sources, such as social media or other blogs, is a signal to Google that your site has relevant substance. When keyword optimized and updated on a consistent basis, blogs can lead to better SERPs and form the foundation of a comprehensive SEO strategy.
Blogs give you the ability to share your knowledge and thoughts easily leading you to become a thought leader of your particular marketplace. In order to develop a blog for a particular market, you should possess extensive knowledge or insight that others in your industry may not have. Being knowledgeable of your subject area creates value and is the reason why people will be led to read it. The more recognition you receive, the more you are established as a trusted source of information. Your paradigm shift to being a thought leader will strengthen your brand’s value.
Blogs can be used as a hub for your social media content. The majority of blogging platforms will allow you to link all of your feeds to your blog. You can also enable social sharing buttons for your blog posts to be directly shared onto the reader’s personal accounts. While there are certainly a number of complex ways to build brand advocacy, one of the easiest places to start is by simply allowing you readers to promote for you.
The content posted in a blog lives on forever. Although you may get the majority of viewer interaction on your blog right after you post it, your blog is a resource that can become a resource for years to come. With an efficient use of SEO, your blog posts can continue to show up on top search engines as a trusted source of information. Blogs are an incredible marketing tool to drive your business forward when you want to gain more customers. In the present marketplace of any industry, your ecommerce site could grow by simply adding a blog to your strategy.